Note: The job is a remote job and is open to candidates in USA. Medius is a global leader in cloud-based spend management solutions, focused on transforming finance through innovative technology. The Marketing AI & Analytics Manager will lead the deployment of AI within marketing and sales, ensuring effective measurement and optimization of marketing impact on pipeline and revenue.
Responsibilities
- Identify AI opportunities across marketing and cross-functional partners; evaluate pros and cons and set prioritization
- Build deployment plans, project-manage cross-functional teams, produce enablement materials, and define and measure success
- Manage multi-touch attribution (Bizible/Adobe Marketo Measure) while exploring marketing mix modelling and incrementality testing
- Run customer-journey, demand-funnel, and lead-scoring analysis
- Turn marketing-automation and CRM data into KPI dashboards, monthly reporting, board decks, and ad-hoc executive analysis using Power BI
- Improve data architecture, integration, hygiene, and identity resolution across the tech stack
- Stand up the measurement and instrumentation layer; triage data-quality issues by their impact on AI outputs
- Sharpen the marketing-to-sales hand-off through measurement and process improvements
- Influence how each tool is configured and used — especially its AI features — flagging feature overlap and dirty data, in partnership with tool owners and IT security
Skills
- 5+ years in marketing/sales analytics, including 3+ years at a fast-growth company
- A track record of evaluating, deploying, and measuring AI in a marketing or GTM context — with the judgment to do it on imperfect data
- SQL: able to independently query, validate, and profile data
- Power BI: connect to data sources, build dashboards, manage and edit existing reports; understand ETL well enough to define requirements
- Hands-on experience with Bizible / Adobe Marketo Measure and attribution modelling
- Strong CRM and marketing-automation platform experience, with a solid understanding of how data flows across the CRM/MarTech stack
- Equally comfortable setting strategy and standards and executing hands-on
- Bachelor's degree or higher; ability to pass a background check
- Python (a tiebreaker, not a requirement)
- Familiarity with 6sense and Qualified
- Understanding of marketing mix modelling and incrementality testing
- Statistical modelling, experiment design, and A/B testing
- Customer-journey and demand-funnel analysis
- Breadth across analytics tools (Bizible, Power BI, DOMO) and experience with Google Analytics / web analytics
- B2B marketing of cloud or high-technology products or services
- Strong project management and cross-functional collaboration; ability to make complex data clear to executives
Benefits
- Eligibility for variable compensation (such as a performance bonus or commission)
- Benefits
- Participation in other incentive or benefit plans, in accordance with the terms of the applicable plans
- Medical, dental, and vision coverage, paid time off, and retirement benefits, subject to eligibility requirements
Company Overview