Note: The job is a remote job and is open to candidates in USA. AnyRoad is the leading experiential marketing platform that empowers brands to optimize events, tours, activations, and classes. They are hiring a Marketing Acquisition Lead for their loyalty platform to own the lifecycle of brand marketing campaigns, focusing primarily on email and SMS channels while also exploring social and influencer opportunities.
Responsibilities
- Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed
- Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers
- Manage our marketing CRM and the systems that support campaign operations
- Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results
- Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings, team offsites, and key events
- Report weekly to leadership with clear insights, recommendations, and results tied to KPIs
- Collaborate with executive and design teams to launch cohesive, high-quality campaigns
Skills
- 3-5 years of experience in marketing with a focus on user acquisition
- Proven experience running email and SMS campaigns end-to-end
- Comfortable owning both strategy and execution
- Strong analytical mindset; confident working with campaign data and performance metrics
- Experience testing and scaling multiple acquisition channels (social, influencer, etc.) and campaigns simultaneously
- Familiarity with modern marketing stacks (CRM, automation tools, attribution, etc.)
- Excellent written and verbal English communication skills (native or near-native fluency)
- Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
- Willing and able to travel periodically for client meetings, team gatherings, and events
- Thrives in a fast-paced startup environment with high ownership
- Klaviyo experience a plus
- Experience using AI tools regularly in your workflow (content, analysis, automation)
Company Overview