Note: The job is a remote job and is open to candidates in USA. Pattern accelerates brands on global ecommerce marketplaces through proprietary technology, artificial intelligence, and machine learning. The Manager, Organic Growth & Conversion will lead the company’s organic growth strategy across SEO, GEO, and AEO, while optimizing user experiences, running conversion experiments, coordinating cross-functional initiatives, and reporting on full-funnel performance.
Responsibilities
- Own and revitalize Pattern's end to end organic strategy, treating SEO, GEO (generative engine optimization), and AEO (answer engine optimization) as one unified system instead of three separate disciplines
- Build and evolve how Pattern shows up in AI driven answer engines and generative search experiences (AI Overviews, ChatGPT, Perplexity, and beyond) as those surfaces change
- Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests
- Coordinate cross functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap, coordinating keyword strategies with content strategy
- Build systems and reporting that move the team from one off audits toward repeatable, data informed processes that scale
- Use technical and data tooling, including analytics platforms, SEO and testing tools, and AI assisted workflows, to prioritize work and prove impact
- Report on performance across the full funnel and translate findings into a strategy leadership can act on
Skills
- 5 or more years of experience in SEO, with hands-on exposure to how GEO, AEO, and AI search surfaces are reshaping organic discovery
- Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup
- Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions
- Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion
- Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards with the ability to set targets and forecast organic growth
- Expertise with AI tools, both for optimizing for AI driven search and for making your own workflow more efficient
- A track record of leading cross functional initiatives, influencing teams you don't directly manage toward a shared goal
- Systems thinking, with a default instinct toward how this scales instead of solving the same problem manually every time
- Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience
- Bachelor's degree required
- A clear point of view on how SEO, GEO, and AEO converge into a single organic strategy rather than three separate workstreams
- Specific, measurable outcomes driven through organic and conversion work, not just the work itself
- Experience building or managing a testing roadmap or CRO program from scratch
- Ecommerce or marketplace industry background (Amazon, Walmart, TikTok Shop, and similar)
- Experience partnering closely with product, design, and engineering teams to ship experiments
- A strong point of view on how AI is changing organic discovery, backed by real examples
Benefits
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
- Hybrid schedule based in Lehi, UT
Company Overview