Note: The job is a remote job and is open to candidates in USA. Infor is a global leader in business cloud software products for industry-specific markets. The APJ Web & SEO Manager will manage regional websites, SEO, and localized digital content across Japan and broader APJ markets. The role is responsible for keyword research, content localization, website optimization, stakeholder coordination, and performance reporting across multiple search engines.
Responsibilities
- Serve as the day-to-day web and SEO manager for Japan and broader APJ markets, acting as the regional subject-matter expert for website optimization and organic search performance across multiple search engines (Google, Yahoo Japan, Naver, Baidu)
- Lead keyword research and search demand analysis to inform content strategy, on-page optimization, and localization priorities across APJ markets — recognizing that search behavior and query patterns differ significantly across languages and platforms
- Conduct website audits and competitive content gap analyses to identify opportunities to improve organic visibility, engagement, and conversion performance
- Localize global web content for APJ audiences, ensuring language, messaging, structure, cultural relevance, and SEO best practices are fully adapted for regional markets — especially Japan
- Source, brief, or develop new regional content (pages, landing experiences, and supporting assets) to address SEO gaps and improve organic performance
- Coordinate closely with regional marketing stakeholders across multiple APJ time zones to prioritize updates, manage requests, and align website initiatives with regional business goals
- Partner with the Singapore-based creative team to manage content updates, localization workflows, QA reviews, and publishing timelines
- Ensure all website updates follow SEO best practices, accessibility standards, and brand guidelines
- Monitor and report on SEO and website performance across multiple markets and search engines, providing regular insights, recommendations, and optimization opportunities to stakeholders
- Continuously identify opportunities to improve site structure, internal linking, content quality, and user experience to drive sustained organic growth
Skills
- • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
- • 3+ years of proven experience in a **hands-on web management and SEO role**, ideally supporting multiple regional or international markets
- • Strong understanding of **SEO/GEO fundamentals**, including keyword research, on-page optimization, technical SEO concepts, and content strategy
- • Experience managing website content updates and localization in collaboration with creative, content, and regional teams
- • Comfortable working in a fast-paced, highly collaborative, cross-functional environment spanning multiple time zones
- • Detail-oriented, proactive, and highly organized, with the ability to manage multiple workstreams simultaneously
- • Fluency in **English** (written and verbal) required
- • Experience working with global or enterprise-scale websites and content management systems (Sitecore, WordPress, Drupal, or similar CMS)
- • Familiarity with SEO and analytics tools (e.g., Google Search Console, GA4, Ahrefs, SEMrush, enterprise SEO platforms) and regional equivalents (Naver Search Advisor, Baidu Webmaster Tools)
- • Experience collaborating with distributed or nearshore creative teams across time zones
- • Cultural fluency and experience navigating the diverse business and consumer landscapes across APJ markets
Benefits
- Fully remote
Company Overview
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