Note: The job is a remote job and is open to candidates in USA. CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks. Sky Zone is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and scale their CRM campaign calendar across email and SMS, responsible for strategizing, planning, executing, and optimizing campaigns that drive awareness, traffic, and membership growth.
Responsibilities
- Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS
- Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
- Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight
- Build and deploy park closure, emergency, or other rapid response communications
- Develop targeted campaign strategies based on audience segmentation and business goals
- Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience
- Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts
- Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns
- Develop and execute A/B testing strategies across messaging, timing, and offers
- Partner with Data Ops to ensure accurate segmentation, targeting, and reporting
- Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements
- Operate within deliverability and audience guardrails defined by the Journeys Manager
- Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized
- Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices
- Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns
- Partner with brand, digital, IT, and growth teams to align messaging and timing across channels
- Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience
- Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints
- Collaborate with agency partners on campaign strategy, creative, and execution
- Cross-functionally align with other internal and external teams to ensure cohesion, map considerations, identify impacts, and deliver with clarity
- Bring forward new ideas, tests, and campaign strategies to drive incremental revenue
- Maintain a proactive and organized campaign planning process to reduce ad hoc execution
- Support rapid response and time-sensitive communications (park closures, weather-related updates, urgent announcements) with quick turnaround
- Support additional marketing needs as they arise
Skills
- 5+ years of experience in lifecycle marketing, CRM, or retention marketing with a proven track record of email/SMS success
- Expertise in Braze (Canvas, Liquid scripting, segmentation, and reporting). Excellent project management and organizational skills
- Strong understanding of customer segmentation, automation workflows and personalization strategies and building a customer journey
- Experience in A/B testing, campaign analytics, and KPI-driven optimization
- Proficiency in HTML/CSS for email customization is a plus
- Strong project management skills with the ability to execute multiple campaigns simultaneously
- Agility and ability to prioritize and reprioritize based on business need and shifting priorities
- Written and verbal communications skills
- Ability to make data-driven decisions and craft data-focused reporting
- Comfortable being hands-on with day-to-day campaign builds and platform administration, not solely directing others' execution
- Bachelor's degree in Marketing, Communications, or a related field preferred
- Preferred: experience in multi-unit retail, entertainment, hospitality, or franchise environments
- Preferred: familiarity with email/SMS compliance requirements (e.g., CAN-SPAM, TCPA)
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401k plan with company matching
- Eligibility for 401k is based on age and tenure requirements.
Company Overview