Note: The job is a remote job and is open to candidates in USA. Black & White Zebra is a rapidly growing independent media tech company headquartered in Vancouver, B.C. Canada, focused on increasing visibility and authority in the market. They are seeking a Manager, External Communications & Marketing to drive audience growth and engagement through high-impact thought leadership campaigns and strategic external partnerships.
Responsibilities
- Create and lead thought leadership campaigns
- Translate video, written, audio, event content, reports, surveys, and data into market-facing campaigns
- Package insights into clear narratives and points of view for senior decision-makers
- Ensure each campaign has a defined distribution and amplification plan
- Drive ideas into industry conversation through media, partners, and platforms
- Build repeatable campaign formats that can be scaled across brands
- Position people, content, and programming externally
- Identify and secure speaking opportunities, panels, and partner events
- Place content, insights, and voices into credible media and external platforms
- Extend the reach of events and programming through external distribution
- Support the promotion and distribution of events across external channels to drive awareness and attendance
- Prepare editors, executives, and contributors with clear messaging and positioning
- Build and manage relationships with media and strategic partners
- Secure placements and partnerships that generate high-quality backlinks and increase authority
- Drive external reach and audience growth
- Distribute thought leadership through media placements, partnerships, and external channels
- Use social as a strategic distribution channel to extend reach
- Execute paid and sponsored distribution where it drives high-value audience acquisition
- Develop and execute campaigns that drive event visibility, registration, and attendance among target audiences
- Reinforce repeat exposure to build ongoing engagement and habit
- Convert external audiences into subscribers and engaged community members
- Ensure external distribution contributes to backlink growth and search visibility
- Create and maintain a BWZ speakers bureau, aligning internal experts to external speaking opportunities that increase market visibility, reinforce authority, and drive ICP acquisition and engagement
- Connect visibility to engagement, retention, and revenue
- Drive subscriber growth from external channels
- Increase return engagement from audiences acquired externally
- Strengthen direct and branded traffic through consistent visibility
- Support partnerships, campaigns, and events that drive attendance and create revenue opportunities
- Ensure external visibility contributes to ongoing audience consumption and retention
- Measure performance and optimize for growth
- Define how success is measured across campaigns, placements, and partnerships
- Track performance across media, partners, social, paid distribution, and search impact
- Identify what is driving visibility, engagement, subscriber growth, backlinks, and revenue
- Make clear adjustments to improve performance over time
- Ensure all external activity is tied to measurable audience and business outcomes
Skills
- Experience creating and distributing thought leadership or content through external channels
- Experience working with media, partners, or external platforms
- Ability to translate content, data, and insights into compelling narratives
- Experience securing placements, partnerships, or external opportunities
- Experience running campaigns that drive visibility and audience growth
- Understanding of how media placements and partnerships contribute to backlinks and search visibility
- Ability to connect external activity to measurable performance outcomes
- Strong communication, relationship-building, and positioning skills
- Book of contacts from respected premium media outlets
- Background with on the ground, experiential and in-person events
- Experience using social and paid channels for distribution and amplification
- Positioned media or content agencies
- East coast time zone alignment (our major audiences are located in North America & Europe)
Benefits
- Full-time employees are eligible for a discretionary bonus
- A comprehensive benefits package
Company Overview