Note: The job is a remote job and is open to candidates in USA. Amnesty International USA is the United States presence of a global human rights organization working to mobilize people to fight injustice and protect human rights. The Manager, Digital Mobilization leads digital organizing and mobilization strategy, develops supporter engagement journeys, manages digital tools and data, and partners across departments to strengthen grassroots activism and campaigns.
Responsibilities
- Using member engagement data, develop and implements innovative online mobilization and activism strategies that: builds affinity with AIUSA, speaks to member interests, creates opportunities for members to take meaningful action (e.g., contacting officials, coalition building, attending events, etc.) and deepens their engagement using online-to-offline organizing strategies
- Works with the Member Center Specialist to strengthen and manage peer-to-peer engagement via AIUSA’s Member Center creating online communities, forums, and presence for member groups, facilitating communication and collaboration between members, member groups, and staff
- Works closely with Regional Movement Managers to develop region-specific digital mobilization strategies that amplify campaigns and digital outreach
- Manages ongoing optimization and improvement of digital mobilization journeys to reach organizational goals
- Collaborates with the Online Engagement (Development)team to draft and build emails, text messages, and other content for Digital Mobilization team to be sent to hand raisers, ensuring content aligns with Amnesty’s brand & values
- Collaborate with relevant staff and AIUSA member leaders to support organizational goals, facilitate activist communication and collaboration, and sustain a community-based organizational presence
- Leverages existing digital tools currently in use by AIUSA such as Action Builder, Engaging Networks, Mobile Commons and ROI and AIUSA’s Member Center to enhance member engagement
- Serve as a key thought partner on the strategic use of Action Builder and related digital organizing tools to strengthen mobilization and organizing efforts
- Establish, track, and analyze KPIs related to digital engagement, supporter growth, and mobilization outcomes
- Use data and testing to continuously refine strategies, improve conversion rates, and scale successful approaches
- Stays current with new digital trends, tools, and benchmarks
- Provide strategic guidance and training to staff and member leaders on digital organizing tools, systems, and best practices
- Act as a key thought partner in advancing AIUSA’s digital mobilization and organizing capacity and long-term movement building strategy
- Foster a culture of experimentation, learning, and continuous improvement in digital organizing work
- Other duties as assigned
Skills
- Knowledge of traditional community organizing and traditional digital organizing principles and best practices including building and scaling supporter engagement and mobilization programs that connect online and offline action
- Applies creativity and innovation to movement-building strategies; applies best practices, supports testing and evaluation to improve organizational impact
- Demonstrated experience managing the rollout of new digital tools for organizing and activism
- Strong expertise using current digital organizing platforms such as Action Builder and ThruText
- Strong collaboration skills with ability to influence across departments to integrate digital mobilization into organizational campaigns
- Ability to translate complex digital data and KPIs into clear, actionable insights for non-technical stakeholders
- Experience designing and optimizing digital supporter journeys, including testing, segmentation, and iteration based on performance data
- Knowledge of global and domestic human rights issues
- Excellent communicator with strong written, verbal, and presentation skills
- Excellent team and project management skills
- Ability to embed inclusion, diversity, equity, and accessibility (IDEA) best practices into both strategy and operations
- BA/BS and at least 7 years relevant experience or MA/MS and 5 years relevant experience and/or sufficient relevant work experience, including organizing experience that includes using digital tools to mobilize people
- Experience developing and organizing content for digital platforms including copywriting, production, and quality assurance
- Demonstrated experience in data analysis and using metrics to inform and adjust digital strategies
- Prolonged periods of sitting and/or standing at a desk and working on a computer
- Ability to occasionally travel required, e.g., staff retreats, member trainings/convenings, annual and regional AIUSA conferences
- Domestic travel up to 25% during the year required
- Some weeknight and weekend work may be required(e.g., member meetings)
- Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA's intervention
- Experience working with volunteers, members, and/or volunteer management experience preferred
- Experience in training and facilitation preferred
- Experience using CRM's, eCRMs such as Action Builder, Engaging Networks, Mobile Commons, P2P Thru Text, ROI and other digital tools preferred to grow digital program
Benefits
- Remote work arrangement
- Full-time employment
- Union position covered by the Collective Bargaining Agreement with the Communication Workers of America (CWA), Local 1180
Company Overview