Note: The job is a remote job and is open to candidates in USA. New Engen is a digital marketing agency focused on driving meaningful impact across the customer journey. The Manager of Digital Analytics will lead analytics strategy and execution, support client measurement frameworks, and collaborate with cross-functional teams to improve marketing effectiveness.
Responsibilities
- Serve as a strategic analytics partner across multiple client accounts, helping clients and internal teams answer complex measurement and performance questions
- Support the development and implementation of measurement frameworks that align media investments with business objectives and client goals
- Develop test-and-learn plans, optimization recommendations, and performance analyses that drive informed decision-making
- Translate complex data into compelling stories, actionable insights, and strategic recommendations that improve marketing effectiveness and business outcomes
- Confidently present findings, recommendations, and next steps to senior / exec -level clients and internal stakeholders
- Apply critical thinking to determine the appropriate data sources, methodologies, and analytical approaches for each business challenge
- Lead advanced analytics initiatives including incrementality testing, experimentation, media mix modeling, attribution analysis, forecasting, and customer analytics
- Connect data across media platforms, conversion sources, web analytics tools, and business systems to develop a complete view of performance
- Uncover insights and build the story in the data and communicate insights and opportunities with executive and internal stakeholders
- Build and maintain queries, analyses, and reporting solutions to answer business-critical questions using media, behavioral, and performance data
- Design and deliver dashboards, forecasts, scenario analyses, and performance reporting using business intelligence tools
- Ensure accuracy, consistency, and integrity across analytics outputs and client deliverables
- Troubleshoot data and reporting issues while partnering with cross-functional teams to resolve discrepancies and improve processes
- Maintain documentation of methodologies, reporting logic, and data sources to support scalability and consistency
- Partner closely with media, data engineering, strategy, and client services teams to ensure measurement solutions support broader business goals
- Identify opportunities to improve workflows, reporting processes, tools, and operational efficiency
- Contribute to the continued evolution of the analytics practice through knowledge sharing, innovation, and best-practice development
- Help identify and build AI solutions that can improve productivity and efficiency across the team
- Provide mentorship, guidance, and support to analysts through project collaboration, coaching, and feedback
- Share knowledge and best practices that elevate the overall capabilities of the analytics team
- Contribute positively to a collaborative, learning-oriented team environment
Skills
- 5+ years of experience in marketing analytics, performance analytics, measurement strategy, media analytics, or a related field
- Hands-on experience designing, executing, and analyzing incrementality tests, geo holdout studies, experimentation frameworks, and measurement roadmaps across digital marketing channels
- Deep experience with marketing measurement methodologies including incrementality testing, geo holdout studies, experimentation frameworks, attribution, media mix modeling (MMM), customer analytics, and lifetime value (LTV) analysis
- Strong hands-on experience building analyses from raw data and translating findings into strategic recommendations
- Advanced proficiency with SQL and experience working with large, complex datasets
- Strong understanding of statistical and measurement concepts, with the ability to clearly explain methodologies, assumptions, and findings to both technical and non-technical audiences
- Experience creating dashboards and data visualizations
- Experience working with marketing and audience platforms such as Google, Meta, Adobe, Salesforce, or similar ecosystems
- Strong understanding of performance marketing metrics and the ability to connect marketing activity to business outcomes
- Confident communicator who can clearly explain analytical concepts and recommendations to both technical and non-technical audiences
- Experience presenting insights and recommendations directly to clients, executives, or senior stakeholders
- Highly organized, accountable, and comfortable managing multiple priorities in a fast-paced environment
- Curious, proactive problem-solver who thrives in ambiguity and enjoys figuring things out
- Experience mentoring, coaching, or guiding junior analysts is preferred, though prior formal people management experience is not required
- Tableau experience strongly preferred
Benefits
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Commuter & transit benefits
- Exclusive employee discounts
Company Overview
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