Note: The job is a remote job and is open to candidates in USA. Mendix is a global leader in enterprise low-code app development, seeking a Senior Content Marketing Manager who will lead the production of impactful content. The role involves managing a variety of content formats, collaborating with cross-functional teams, and driving content strategies that enhance product awareness and adoption.
Responsibilities
- Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers
- Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors
- Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications
- Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey
- Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content
- Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales
- Lead a scalable content framework that can support multiple technical personas
- Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced
- Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms
- Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs
- Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)
- Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves
- Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue
- Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority
- A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works
- Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager
- Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points
- Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories
Skills
- 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company
- Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP
- Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives
- Strong grasp of SEO fundamentals and experience driving measurable organic growth
- Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time
- Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)
- Background in data engineering, software development, or a technical field — or deep editorial experience covering this space
- Experience marketing to developer, practitioner, or highly technical audiences at scale
- Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)
- Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)
- Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows
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