Note: The job is a remote job and is open to candidates in USA. Dwyer Franchising LLC is hiring a Local Performance Marketing Specialist to support local marketing programs for franchise owners. The role develops and tracks integrated marketing plans, coaches owners, monitors performance metrics, and recommends programs to drive qualified leads, revenue, customer growth, and market share.
Responsibilities
- Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth
- Integrated marketing plan tracking and coaching recommendations to franchise owners
- Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives
- Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets
- Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan
- Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s
Skills
- Bachelor's degree in Marketing
- 3+ years marketing experience ideally within a franchise service or retail industry
- 3+ years' experience with digital marketing, highly analytical and data-driven
- Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
Benefits
- Comprehensive benefits offerings available through Neighborly.
- This role is approved to be fully remote.
- Equity and bonus opportunities.
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