Note: The job is a remote job and is open to candidates in USA. EVgo is a public fast-charging network for electric vehicles focused on clean transportation and sustainable infrastructure. The Lifecycle Marketing Manager will develop and execute data-driven customer lifecycle campaigns to increase driver engagement, retention, and adoption of subscriptions and Autocharge+. The role will lead testing and optimization across mobile and CRM channels while collaborating with marketing, product, engineering, and design teams.
Responsibilities
- Design and deploy lifecycle marketing campaigns that build and engage the base of drivers charging on the EVgo network
- Drive product adoption, including subscriptions and Autocharge+, through targeted lifecycle communications
- Enhance customer loyalty by optimizing and enhancing each stage of the customer journey
- Build and maintain a testing roadmap to drive continuous improvements in engagement and conversion performance
- Conduct A/B testing to optimize customer communications across push, email, in-app notifications, and SMS
- Use data-driven insights to track, analyze, and continuously improve key performance indicators; use analytics tools to identify trends and opportunities for improvement
- Ensure customer communications and CRM list practices comply with applicable data privacy and marketing regulations (e.g., CAN-SPAM, TCPA), escalating complex compliance questions as needed
- Share lifecycle marketing best practices, testing results, and platform expertise with team members to build broader team capability
- Work closely with marketing, product, engineering, and design teams to ensure seamless integration of lifecycle marketing campaigns
- Perform other duties and special projects as assigned to support team and organizational objectives
Skills
- • Typically requires a minimum of 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years of experience; or equivalent experience
- • Bachelor's degree in Marketing, Communications, Business, or a related field
- • Experience with DTC ecommerce or subscription-based products
- • Demonstrated experience in lifecycle marketing and mobile app growth
- • Deep knowledge of mobile app marketing strategies, channels (push, email, in-app notifications, SMS), and best practices
- • Strong analytical skills with the ability to measure performance, identify improvements, and optimize
- • Direct experience with Braze or Iterable required
- • Proven track record managing and optimizing campaigns through data-driven insights
- • Strong project management and organizational skills
- • Occasional travel may be required for team or cross-functional meetings
Benefits
- Medical, dental, and vision coverage
- Mental wellbeing support and wellness programs
- 401(k)
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA) for medical and dependent care
- Life and disability insurance
- Uncapped paid time off
- Enhanced parental leave
- Employee Assistance Program (EAP)
- Access to Health Advocate services for help with claims, provider searches, and care decisions
- Telehealth services for convenient, low-cost access to care
- Mentorship programs
- Opportunities for career growth and internal mobility
- Monthly Tech Stipend
- One-time home office setup reimbursement
- Volunteer time off
- Commuter benefits
- Employee focused programs
- Discretionary target cash bonuses
- Restricted stock units (subject to Board Approval)
Company Overview