Note: The job is a remote job and is open to candidates in USA. Europe Express is a travel company that supports travel advisors with customized European travel and resources. The Lifecycle Marketing Manager will lead end-to-end travel advisor engagement, own the MarTech stack and lifecycle data strategy, and develop automated customer journeys, loyalty communications, reporting, and optimization initiatives.
Responsibilities
- Own the HubSpot instance end-to-end, including configuration, data architecture, segmentation strategy, workflow design, and integrations
- Design and manage the Travel Advisor data layer, including segmentation logic, data quality standards, enrichment rules, and data flows into HubSpot
- Manage website tracking and tag management (GTM, pixels, and event tagging)
- Establish data governance, UTM standards, and campaign tracking architecture
- Own the MarTech stack, including HubSpot, Google Analytics, Glassbox, Peec.ai, and related platforms
- Develop cross-channel attribution and reporting across email, web, and other active marketing channels
- In partnership with the Content team, own the lifecycle messaging strategy for Travel Advisors, from onboarding through repeat engagement and retention
- Design, implement, and optimize automated, behavior-based email journeys that guide Travel Advisors through the customer lifecycle. Continuously refine segmentation strategies to improve engagement and retention
- Partner closely with the Customer Experience and Outside Sales teams to translate Voice of the Customer insights into communication strategies and campaign recommendations
- Lead the strategic execution and ongoing optimization of the Passport to Perks rewards program
- Analyze program performance, test messaging strategies that support tier progression, and measure the impact on Travel Advisor engagement and lifetime value
- Build and manage the HubSpot automation and segmentation logic that powers Passport to Perks, including tier tracking, progression triggers, communications, and incentive performance by cohort
- Partner cross-functionally to ensure the MyAccount experience, including dashboards, tools, and resources, supports the broader lifecycle strategy and drives feature adoption
- Own the communication and launch strategy for new features, tools, and resources within the online experience
- Partner with Customer Experience to identify friction points throughout the Travel Advisor journey and translate insights into recommendations for feature prioritization, messaging, and onboarding experiences
- Conduct a comprehensive annual audit of Travel Advisor data within HubSpot
- Build and maintain dashboards and report that track conversion metrics, engagement, retention, Passport to Perks tier progression, partner ROI, and Travel Advisor lifetime value
- Define, monitor, and report on key lifecycle KPIs, including onboarding to first booking, Passport to Perks tier progression, retention, churn, Travel Advisor lifetime value, and segment-level ROI. Present insights and recommendations regularly to cross-functional leadership
Skills
- 5+ years of experience in CRM, lifecycle marketing, or a related role
- Advanced proficiency with HubSpot, including configuration, workflow design, segmentation, and troubleshooting
- Ability to work independently while collaborating effectively across cross-functional teams
- Strong technical and analytical skills, with experience interpreting behavioral data and translating insights into actionable improvements
- Experience working with analytics platforms such as GA4, Glassbox, or similar tools
- Excellent written communication skills and the ability to maintain consistent brand standards
- Experience designing, managing, or optimizing loyalty or rewards programs
- Self-starter who thrives in a fast-paced, dynamic environment and embraces continuous improvement
- Bachelor's degree in Business, Marketing, or a related field, or an equivalent combination of education and experience
- Experience in the travel or hospitality industry is preferred
Benefits
- Comprehensive health benefits
- Retirement savings plan with company contributions
- Generous paid time off allowance and birthday day off
- Flexible hybrid working schedules
- Parental leave and family-supportive policies
- Charity or volunteering time off
- Group-wide travel discounts
Company Overview