Note: The job is a remote job and is open to candidates in USA. Healthcasts is a fast-growing healthcare media company headquartered in Palm Beach, FL, operating with a fully remote workforce. They are seeking a Lead Data Analyst who will own the analytics and insights strategy across the client portfolio and serve as the senior analytics voice in client relationships, while also building and mentoring a team of analysts.
Responsibilities
- Own the analytics and insights strategy across the HCP advertising and education client portfolio — defining how campaign performance and value get measured and communicated, not just executing against existing templates
- Serve as the senior analytics voice in client relationships: play a vital role in client conversations, strategic reviews, and work directly with key stakeholders with healthcare and pharmaceutical companies
- Partner with sales, marketing, and client success leadership to inform account strategy, renewal risk, and expansion opportunities using data as evidence, not just reporting
- Build, lead, and mentor a team of analysts — setting quality standards, development paths, and workload prioritization across accounts
- Stay hands-on with the highest-stakes or highest-visibility client analyses, modeling the standard of rigor and storytelling expected of the team
- Establish repeatable frameworks, templates, and best practices for reporting and insight generation that scale across the client base
- Analyze campaign, CRM, email, and engagement data across proprietary channels to identify performance drivers, translating findings into executive-ready narratives
- Design and oversee A/B testing and multi-step campaign workflows, ensuring test design and interpretation meet a rigorous standard before recommendations reach clients
- Build and maintain the dashboard and reporting infrastructure (Tableau, Power BI, or similar) used across the function
Skills
- 8+ years in digital marketing analytics or advertising data roles, including demonstrated experience leading or mentoring analysts in a player-coach capacity
- Experience with HCP education, proprietary media channels, or other regulated advertising environments, with working knowledge of the compliance constraints specific to healthcare/life sciences marketing
- Track record advising client stakeholders directly, including conversations informed by data
- Strong command of BI and visualization tools (Tableau, Power BI, etc.); comfort with SQL/Python for hands-on analysis when needed
- Demonstrated ability to build or scale an analytics function — standards, templates, or team process, not just individual output
- Exceptional executive communication skills, with confidence leading senior, virtual, client-facing conversations independently
Company Overview