Note: The job is a remote job and is open to candidates in USA. Icertis is a global provider of AI-powered contract intelligence and enterprise contract management solutions. The Lead Analyst, Content Marketing will develop audience-focused content across multimedia formats, collaborate with subject matter experts and executives, optimize content for search and AI discovery, and use performance insights to improve engagement and market authority.
Responsibilities
- Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority
- Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow
- Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content
- Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement
- Optimize content for traditional search as well as AI-powered discovery and answer engines
- Repurpose strong ideas intelligently across channels rather than creating one-off assets
- Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality
- Measure content performance and continually refine our approach based on what resonates with audiences
Skills
- 3 + years of experience in content marketing, editorial, journalism, communications, or a related field, preferably a B2B environment
- Exceptional writing, editing, and storytelling skills
- Experience developing content across multiple formats, including blogs and long-form written content
- A strong understanding of how content needs to change by channel and audience
- Experience collaborating with creative teams on visual storytelling and video content
- Curiosity about AI and demonstrated experience using AI tools to improve the content development process
- Baseline understanding of SEO and emerging AEO/GEO practices
- Comfort working in a fast-moving environment, managing multiple projects, and moving from idea to execution quickly
- Strong judgment and the confidence to challenge an idea when there is a more interesting way to tell the story
Benefits
- 8% annual bonus target
- An equity component is included in the compensation package
- Icertians (employees) and their family's physical, mental and financial health and wellbeing
- Turbocharging Icertians careers
- Making a social and environmental impact in our communities
- Generous holidays including the 4th of July week off – paid
- Free professional and leadership coaching
- Annual personal development allowance
- Robust medical (physical & mental vision and dental benefits
- Employee assistance program (EAP)
- Equity (RSUs) and shared ownership in the company
- Generous 401K match
- Flexible work environment
- Paid maternity and paternity leave
- Generous holiday and PTO program
- CaaS (coaching as a service)
- 7 Days for Humanity – 7 paid volunteer days annually
- Global and regional DEIB steering committees, employee resource groups (ERGs)
- Global DEIB training programs and guest speakers throughout the year
Company Overview
Company H1B Sponsorship