Note: The job is a remote job and is open to candidates in USA. Telly, Inc. created the world’s first free television and operates an advertising platform connecting consumers, content, data, technology, and advertisers. The Lead, Ads Marketing will define Telly’s advertising narrative and market positioning, support Ad Sales, launch new advertising products, build B2B marketing programs, translate data into compelling stories, and lead industry events and activations.
Responsibilities
- Define Telly’s ads narrative and market positioningDevelop a clear, differentiated positioning and messaging framework for Telly’s advertising platform, products, audiences, and data capabilities
- Establish a consistent narrative that helps brands, agencies, and the ad-tech ecosystem understand what Telly is, why it matters, and how it can deliver better advertising outcomes
- Ensure that narrative shows up consistently across sales decks, marketing content, PR, and executive talking points, so every touchpoint reinforces the same story
- Work closely with the sales team across the customer lifecycle, from initial outreach and pitches through activation, reporting, and renewal
- Build the decks, vertical stories, case studies, research, and tools that help our sellers bring something entirely new to market
- Turn customer feedback and sales opportunities into stronger messaging, products, and go-to-market strategies
- Partner with Product, Data, Insights, and Ad Operations to launch new ad experiences, audience capabilities, measurement solutions, and programmatic products
- Shape how new products are positioned, packaged, launched, and sold
- Bring the voice of advertisers and agencies into the product development process
- Develop programs that reach advertisers, agencies, and industry partners across content, social, email, CRM, PR, and thought leadership
- Create vertical and account-based programs that generate awareness, customer engagement, and qualified opportunities
- Connect marketing activity to product adoption, pipeline, and revenue
- Transform Telly’s audience, content, co-viewing, and advertising intelligence into research, thought leadership, and sales narratives
- Find the simple, memorable story inside the data
- Use insights to support advertiser activation, optimization, reporting, and renewal
- Lead Telly’s advertising presence at CES, Cannes Lions, Advertising Week, Upfronts, NewFronts, agency summits, and our own customer events
- Create experiences and industry moments that build Telly’s reputation and support clear commercial goals
Skills
- You're a builder. You've worked in advertising, media, CTV, streaming, social, or ad tech, and you're energized by creating what's next. A blank canvas excites you
- You know advertising deeply. You understand how brands and agencies operate and how advertising gets planned, bought, measured and renewed. You know the sales cycle because you've lived alongside it - and you know what actually helps sellers win
- You make complicated things simple. You can translate data, measurement, targeting, programmatic technology and new ad formats into an opportunity a CMO, agency executive or media buyer immediately understands
- You're a storyteller with commercial instincts. You can find the big idea inside a product, dataset or market shift and turn it into marketing that creates demand and drives revenue
- You think big and execute. One day you're defining Telly's marketplace positioning; the next you're sharpening a critical pitch or building a launch plan. Strategy and execution aren't separate jobs here
- 10+ years of experience across ad sales marketing, product marketing, B2B marketing, media, or ad tech
- Experience supporting advertising sales teams and working with major brands and agencies
- Experience in CTV, streaming, digital media, social, or another fast-moving advertising category
- A track record of launching new advertising products, formats, data capabilities, or platforms
- Strong knowledge of advertising data, measurement, targeting, and programmatic
- Experience building sales narratives, B2B programs, thought leadership, and industry activations
- Strong communication skills and the ability to work across Sales, Product, Data, and executive leadership
- Fluency with AI and automation tools that improve the speed, quality, and scale of marketing
- The willingness to roll up your sleeves and build
Company Overview
Company H1B Sponsorship