Note: The job is a remote job and is open to candidates in USA. BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. As the International SEO/AEO Manager, you will own organic growth across priority international markets, driving qualified user acquisition through traditional search and AI-driven discovery surfaces.
Responsibilities
- Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces
- Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape
- Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation
- Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners
- Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets
- Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data
- Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture
- Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages
- Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity
- Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market
Skills
- 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO
- Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces
- Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content
- Proven track record of driving organic growth in non-English markets
- Deep technical SEO fluency
- Experience managing editorial or content teams, ideally across time zones and languages
- Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar)
- Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker
- Experience building AI content workflows with human-in-the-loop review at scale
- Familiarity with how LLMs are trained and how that influences content discoverability and citation
- Background in CMS internationalization (hreflang, locale routing, translation management systems)
- Understanding of E-E-A-T in regulated verticals
- Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus
Benefits
- Remote work with regular in-person bonding experiences sponsored by the company
- Holistic perks program (including free therapy, employee wellness, and more)
- Excellent health, dental, and vision coverage
- 401k benefits with employer matching contribution
- Any piece of hardware or software that will make you happy and productive
- An awesome community of co-workers
Company Overview