Note: The job is a remote job and is open to candidates in USA. We Are Rosie is providing strategic consulting and talent solutions for a media and marketing agency supporting a national retail account. The Interim Director, Media Strategy will lead the integrated Q4 media plan, reconcile inputs from senior specialists, direct workstreams and timelines, and build and present the client-ready recommendation through activation.
Responsibilities
- Create the planning spine connecting business objectives, new-customer audience priorities, channel roles, investment choices, measurement, and activation
- Build the approximately $26M Q4 recommendation across video, linear TV, CTV, audio, and roughly $1.5M in display
- Set the workplan and decision cadence across senior specialists; clarify inputs, close gaps, resolve conflicts, and keep owners moving toward one recommendation
- Translate Analytic Partners MMM and scenario planning, EDO, Intersect/video attribution, Adobe Analytics, and Google BDI/CDI work into clear planning decisions
- Protect Q4 continuity while improving the most urgent elements of a fragmented national video mix, and separate safe near-term changes from deeper Q1 opportunities
- Build and present the client-ready plan and deck, then carry approved decisions cleanly into activation with internal and partner teams
Skills
- Integrated media strategy and planning leadership at the Director or Senior Director level on large national accounts, with a hands-on record of building the work personally
- Experience with high-consideration, omnichannel retail and media designed to drive store traffic, offline conversion, and sales
- Strong fluency across linear TV, CTV, online video, audio, display, and programmatic, with the judgment to reconcile model outputs and in-market signals
- Experience directing senior cross-functional contributors through a fast, high-stakes transition and presenting one decisive recommendation to clients
- Understanding of brand and performance trade-offs, including new-versus-repeat growth, younger audience development, store traffic, and competitive promotional peaks
- Director or Senior Director-level integrated media strategy background on large national accounts, comfortable being the connective lead without formal authority over contributors
- Genuinely energized by turning multiple expert inputs into one clear, defensible recommendation under a hard deadline
- Can guide senior specialists through a high-stakes transition and be trusted with a path to full-time if the fit is right
- Low-ego collaborator and hands-on builder rather than a pure orchestrator or project manager, comfortable navigating ambiguity
- Analytic Partners MMM/scenario planning; EDO; Adobe Analytics; Video attribution; DV360; Amazon DSP; and Google BDI/CDI analysis
- LiveRamp/CAPI identity and match-rate experience is also useful
Benefits
- Remote work, with EST hours required
- Possible opportunity to convert to a full-time role
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