Note: The job is a remote job and is open to candidates in USA. Basis Technologies provides software that automates digital media operations across planning, reporting, and financial reconciliation. The Integrated Media Planner will develop and monitor integrated media plans, manage media execution and client deliverables, and collaborate with analytics, sales, operations, and media buying teams to achieve campaign objectives and client satisfaction.
Responsibilities
- Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
- Generating and presenting integrated media plans considering all media channels by incorporating clear rationale based on client objectives
- Communicating with clients on requests/questions daily over email and owning client meeting and deliverables
- Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
- Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
- Negotiating with vendors to secure the best inventory and pricing available for our clients
- Providing guidance and assist in analyzing Key Performance Indicators (KPI’s) for strategic media plans
- Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers
- Operating with a solutions-oriented approach and a high degree of client servicing
- Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
- Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
- Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
- Assisting Finance in billing executions and discrepancies
- Completing traffic sheets and assisting with gathering creative assets and instructions as needed
Skills
- 2+ years of experience in digital media planning and buying
- Understanding and interest in programmatic media and real-time bidding
- Experience working alongside a Demand Side Platform
- Strategic thinking and proactive client service skills
- Strong written and verbal communication skills
- Strong issue resolution and problem-solving capabilities
- Ability to work well in a cross functional team environment
- Passion for staying current with the latest research and media tools to guide recommendations
- Intermediate to Advanced Excel and Powerpoint skills
- Commitment to creating inclusive, respectful environments where all voices are valued and supported
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning
- Hands on DSP buying experience
- Previous client-facing experience
- Previous holistic media planning experience
- Experience working with a 3rd party ad server
- Experience in digital reporting dashboards such as Datorama
- Experience in holistic media planning with a focus on search and social
- Basis Certified
Benefits
- A flexible work week
- 401k/RRSP matching
- Mental health support
- Paid sabbaticals
- Generous parental leave
- Flexible work options
Company Overview