Note: The job is a remote job and is open to candidates in USA. PEMCO is a mutual insurance company providing auto, home, renters, and boat coverage while serving customers and communities in the Pacific Northwest. The Integrated Marketing Manager will develop and execute cross-channel lifecycle and integrated marketing programs across the customer journey, partnering with internal teams and agencies to improve customer engagement, retention, loyalty, and measurable business outcomes.
Responsibilities
- Customer Journey Strategy & Management, Lifecycle Marketing, Integrated Campaign Management, Cross-channel Activation, Partner Marketing, Campaign Measurement & Performance, Cross-Functional Collaboration
- Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy
- Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle
- Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value
- Ensure consistent messaging and experience across customer touchpoints and channels
- Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities
- Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO
- Develop member communication strategies that support policy renewals and encourage long-term customer loyalty
- Create targeted retention campaigns to proactively address customer needs and reduce attrition
- Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes
- Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives
- Coordinate cross-functional campaign development across owned, earned, paid, and partner channels
- Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines
- Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards
- Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels, when appropriate
- Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness
- Optimize channel mix based on audience behavior, campaign objectives, and performance data
- Serve as a key marketing partner to Distribution, agency, affinity, and business partners
- Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth
- Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement
- Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand
- Establish campaign KPIs and success metrics aligned to business objectives
- Monitor, analyze, and report on campaign effectiveness using performance data and customer insights
- Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements
- Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes
- Partner with analytics teams to identify trends and opportunities for continuous improvement
- Work closely with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams
- Build strong stakeholder relationships and ensure alignment across initiatives
- Manage project timelines, priorities, and resources to support successful campaign execution
- Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing
- Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More
- Other duties as assigned
Skills
- Applicants must be a resident and work from one of the following states: WA, OR, or ID, with occasional travel to our headquarters, located in Seattle, WA
- * Bachelor's degree in Marketing, Communications, Business, or related field
- * 5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines is required
- * Experience managing multi-channel campaigns from strategy through execution and measurement is required
- * Experience developing customer journey or lifecycle marketing programs is required
- * Strong understanding of CRM, segmentation, customer engagement, and retention strategies is required
- * Demonstrated ability to analyze performance metrics and translate insights into action is required
- * Excellent communication, collaboration, and project management skills are required
- * Ability to manage multiple priorities in a fast-paced, matrixed environment is required
- * MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook is required
- * Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation is required
- * Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment, building effective working relationships and partnerships with internal partners, customers, and vendors
- * Experience in insurance or another highly regulated industry is preferred
- * Experience with customer journey mapping and customer experience frameworks is preferred
- * Familiarity with marketing automation and CRM platforms is preferred
- * Experience supporting partner, channel, or affinity marketing programs is preferred
- * Experience working with customer analytics and performance reporting tools is preferred
Benefits
- Remote workplace.
- Regular part-time PEMCO employees working at least 24 hours per week and regular full-time PEMCO employees are eligible to elect coverage under medical, dental, and vision plans for themselves and their eligible family members with generous employer premium cost shares.
- Employer-paid basic life and accidental death & dismemberment insurance policies.
- Long- and short-term disability benefit coverages.
- Eligibility to participate in PEMCO’s 401(k) plan, which includes a generous employer match (2 for 1 on the first 6% employee pre-tax and/or Roth deferral, up to federal maximums).
- Vacation and eight (8) paid holidays for benefits-eligible employees in their first year of PEMCO employment.
- Four floating holidays and up to ten (10) days of sick leave immediately upon hire, pro-rated based on hire date and full-time/part-time status.
- Paid time off for bereavement, jury duty, and employee volunteering in the community.
- Education Assistance Program after one year of service.
- Scholarship program for children of PEMCO employees after one year of service.
- Children’s birthday gift program.
- Flexible Spending Accounts.
- Employee Assistance Program.
- Charitable gift matching.
- Discretionary bonuses.
- Tiered sales commissions and/or incentives.
Company Overview