Note: The job is a remote job and is open to candidates in USA. McGraw Hill creates digital and print educational resources and learning platforms for students and educators worldwide. The Integrated Marketing Manager will guide the strategy and execution of multi-channel campaigns for the K-12 business, analyze campaign performance, and use research and data to improve targeting, effectiveness, customer demand, and retention.
Responsibilities
- Partnering across marketing and sales to plan, build, and execute integrated, holistic, and high-impact marketing strategies and campaigns to support our customers through all stages of the Customer Journey
- Evaluating and reporting campaign performance against target KPIs and benchmarks to tell a comprehensive story about the performance of a campaign and provide actionable recommendations to optimize the campaign as needed
- Contributing to strategic marketing planning and participating in conversations with Sales partners to identify campaign opportunities that address key business priorities
- Leveraging available data sources, A/B testing, and audience segmentation to influence campaign strategy and craft campaign messaging to hit targets
- Coaching peers to promote best practices in strategic integrated campaign planning, execution, measurement, and iteration
Skills
- This is a remote position open to applicants authorized to work for any employer within the United States
- 3 or more years' experience with planning, developing, and executing marketing plans
- Bachelor's degree in Marketing, Business, Communications, or relevant field
- Proven success managing all aspects of a multi-channel campaign including strategy development, concepting, execution, measurement, and optimization
- Proven expertise in project management with the ability to navigate internal processes to meet established timelines and budgets
- Ability to analyze and synthesize business objectives to create a well-aligned campaign strategy and execution plans with clearly defined goals and metrics
- Experience managing multiple campaigns at the same time, and working with multiple internal and external teams to ensure campaigns are launched seamlessly and optimized to achieve greatest impact
- Strong organizational and project management skills
- Excellent verbal and written communication skills
- Confidence and willingness to take risks and make smart decisions based on data
- Ability to problem solve and adjust campaign planning and execution when challenges arise
Benefits
- Remote position open to applicants authorized to work for any employer within the United States.
- A full range of medical and/or other benefits may be provided, depending on the position offered.
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