Note: The job is a remote job and is open to candidates in USA. Audiense is seeking a Marketing Manager, Organic Growth & Campaigns to plan, execute, and optimize organic marketing initiatives across social, email, and account-based marketing channels. The role coordinates cross-functional campaigns and uses performance insights to support pipeline and revenue growth, brand awareness, and audience engagement.
Responsibilities
- Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization
- Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts
- Build campaign briefs, timelines, messaging frameworks, and distribution plans
- Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership
- Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives
- Monitor campaign performance and use insights to improve future initiatives
- Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms
- Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories
- Partner with Content and Design to create engaging, channel-specific social content
- Write, edit, schedule, and publish posts while maintain - ing a consistent brand voice
- Monitor engagement, audience growth, and content performance
- Identify opportunities to increase reach, conversation, and community engagement
- Stay current on platform trends, evolving best practices, and emerging content formats
- Develop and manage the overall email marketing strategy in partnership with relevant stakeholders
- Plan and execute promotional and campaign-based emails that support business and revenue goals
- Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas
- Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion
- Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers
- Manage email calendars, audience segmentation, personalization, testing, and reporting
- Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution
- Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting
- Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content
- Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels
- Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value
- Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives
- Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results
- Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track
- Establish campaign goals, KPIs, and measurement frameworks
- Report on organic social, email, campaign, and pipeline performance
- Analyze performance data to identify trends, opportunities, and areas for improvement
- Use audience and campaign insights to inform future messaging, segmentation, and channel strategy
- Maintain organized documentation of campaign plans, results, learnings, and best practices
Skills
- 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field
- Experience managing organic social media programs, particularly for a B2B or SaaS company
- Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs
- Strong campaign planning and project management skills
- Excellent writing, editing, and communication abilities
- Experience collaborating with Content, Design, Product, Sales, and executive stakeholders
- Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing
- Analytical mindset with the ability to interpret performance data and make informed recommendations
- Ability to manage multiple priorities and projects in a fast-paced environment
- Strong attention to detail and a high level of ownership
- Experience in B2B data/tech, ecommerce, martech, or another complex technology environment
- Experience supporting account-based marketing programs
- Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools
- Experience with email marketing platforms and analytics tools
- Familiarity with social media management, reporting, and project management tools
- Experience collaborating on product launches or integrated go-to-market campaigns
- Understanding of attribution, pipeline reporting, and marketing performance measurement
Company Overview