Note: The job is a remote job and is open to candidates in USA. Penn Color, Inc. is a company serving the coatings and inks markets with pigment dispersions and colorant technologies. The Inside Sales Representative will drive revenue growth through consultative and technical selling, develop sales opportunities, support customer formulation needs, manage CRM activities, and collaborate with technical and cross-functional teams to deliver customized solutions.
Responsibilities
- Identify, develop, and qualify sales opportunities within coatings and inks manufacturers, formulators, and converters
- Conduct outbound prospecting and manage inbound inquiries
- Provide technical product recommendations based on customer formulation needs (e.g., opacity, dispersion, lightfastness, durability, viscosity)
- Support customers with technical requests, sample coordination, and product trials
- Collaborate closely with lab, technical service, and R&D teams to deliver customized solutions
- Build and maintain strong relationships with purchasing, R&D, and operations stakeholders
- Prepare pricing, quotes, and proposals aligned with margin targets
- Manage pipeline and customer interactions using CRM tools
- Drive cross-selling and upselling of complementary products (e.g., additives, resins, dispersions)
- Stay informed on industry trends such as sustainability (low VOC, waterborne systems), regulatory compliance, and raw material changes
- Support product launches, promotions, and marketing campaigns within coatings and inks segments
Skills
- * Bachelor's degree in Chemistry, Chemical Engineering, Materials Science, Business, or related field (or equivalent experience)
- * Strong communication skills with ability to engage both technical and commercial stakeholders
- * Understanding of B2B sales processes and customer relationship management
- * Ability to quickly learn technical product portfolios and application requirements
- * Proficiency with CRM platforms (e.g., Salesforce, Dynamics, HubSpot)
- * **Consultative Selling:** Ability to translate technical needs into value-driven solutions
- * **Technical Aptitude:** Comfortable discussing formulation challenges and performance attributes
- * **Customer Focus:** Builds trust with R&D, procurement, and production teams
- * **Problem-Solving:** Identifies and resolves performance or application issues
- * **Attention to Detail:** Critical when handling specifications, color standards, and test results
- * **Resilience & Drive:** Thrives in a target-driven, competitive environment
- * 2+ years of inside sales or technical sales experience (coatings, inks, or specialty chemicals experience preferred)
- * Experience with pigments, dispersions, resins, or additives used in coatings and inks
- * Familiarity with formulation parameters such as gloss, opacity, rheology, and curing systems
- * Knowledge of coating types (industrial, architectural, automotive, packaging) and printing processes (flexo, gravure, digital, offset)
- * Understanding of regulatory requirements (e.g., VOC regulations, REACH, FDA for packaging inks)
- * Proven success achieving or exceeding sales targets in a technical environment
Benefits
- A choice between outstanding medical plans
- 401K with a strong company match
- PTO to balance your life
- Additional company perks
- Unmatched company stability
- Long-term career opportunity
- True open door, friendly environment
- Ability to "own" your role
- Company events that bring us all together
Company Overview