Note: The job is a remote job and is open to candidates in USA. Duracell is a global manufacturer and marketer of high-performance batteries and related products. The In-House Media Manager will plan, execute, optimize, and report on paid media campaigns across digital and traditional channels, while managing budgets, agency relationships, and cross-functional collaboration to drive brand awareness, engagement, and revenue growth.
Responsibilities
- Develop and own comprehensive media strategies aligned with Duracell’s brand objectives and marketing calendar
- Lead annual and quarterly media planning across paid, earned, and owned channels
- Identify and evaluate emerging media channels and platforms to drive innovation in media mix, especially within in social, digital, and AI platforms
- Manage end-to-end execution of paid media campaigns including digital display, paid social, video, programmatic, and AI platforms where applicable
- Oversee relationships with media vendors, publishers, and platforms (Google, Meta, Amazon, etc.)
- Monitor campaign performance in real time and optimize based on KPIs including VTR, ROAS, CPM, CTR, and ensure we meet our brand KPI’s such as top of mind awareness, consideration, and purchase intent
- Track media performance, spending efficiency, and attribution along with our analytics department
- Deliver regular reporting and data-driven insights to senior leadership with help from the agency
- Conduct competitive media analysis
- Partner closely with Creative, Retail, and analytics teams to ensure cohesive, integrated campaign delivery
- Collaborate with external agencies and media partners to maximize media investment value
- Serve as an internal media subject-matter expert and educator across the marketing team
- Manage and reconcile media budgets, ensuring accurate pacing, invoicing, and forecasting
- Identify cost-efficiency opportunities and continuously improve return on media investment
Skills
- 5+ years of experience in media management, media buying, or media planning either at an agency or brand-side
- Proven track record managing large-scale, multi-channel media campaigns (digital, social, video, programmatic)
- Deep expertise with media platforms including Google Ads, Meta, DV360, The Trade Desk, etc
- Need to have had traditional media planning background as well (TV and audio)
- Strong analytical skills and experience with BLS studies, MMM's, etc
- Excellent project management skills with the ability to manage multiple campaigns simultaneously in a remote setting
- Strong communication and presentation skills with the ability to articulate media strategy to non-technical stakeholders
- Bachelor's degree in Marketing, Advertising, Communications, or a related field
- Experience working with consumer packaged goods (CPG) or retail brands
- Familiarity with retail media networks (Amazon Advertising, Walmart Connect, Orange Apron, etc.)
- Experience managing agency relationships and holding partners accountable to performance
- IAB, Google, or Meta certifications a plus
Benefits
- Fully remote work environment with flexible scheduling
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Generous paid time off and company holidays
- Professional development and continuing education opportunities
- The opportunity to shape media strategy for one of the world’s most iconic consumer brands
Company Overview