Note: The job is a remote job and is open to candidates in USA. Underdog is a sports company building products across fantasy sports, sports betting, and prediction markets. The Guerrilla Marketing Associate will run reactive stunt marketing from idea through execution, rapidly responding to cultural moments and coordinating with internal teams, vendors, and distribution partners. The role also tracks campaign performance and audience momentum.
Responsibilities
- Spot cultural moments as they're happening and pitch a stunt idea fast, before the moment cools off
- Build the stunt yourself, from concept to execution. That can mean writing the idea, coordinating a quick vendor or prop, or lining up whatever it takes to make it real
- Get it live fast. A 6am group chat idea should be able to go live by lunch, with you driving it the whole way
- Capture the content and get it into the hands of the right distro and meme accounts, the ones that actually move the needle, not just the ones with the biggest following
- Coordinate quickly with social, partnerships, legal, and design to get things approved and out the door without slowing down or causing a mess
- Track performance after the fact. Pull EMV and impressions, but also pay attention to the reactions and momentum that don't show up in a spreadsheet
Skills
- **Travel:** 5+ trips a year, wherever the internet decides to happen
- * You've pulled off a stunt or activation before, something that lived in the real world, not just a feed
- * You get how clipping works
- * Time spent inside gaming, streaming, or creator culture
- * A content background: run a meme account, done creator or influencer partnerships, or built an audience from scratch
- * A sports brain, close enough to the action to feel a moment breaking before it trends
Benefits
- Target equity
- Unlimited PTO for full-time employees (we're extremely flexible with the exception of the first few weeks before and into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A virtual-first culture, but we come together a few times per year in person for offsites, trainings, hackathons, and more
- Slack reactions for every occasion
- 401k with up to 5% employer match
- Company paid health, dental, vision plan options for employees and dependents, FSA, and more
- Opportunity to celebrate your favorite sports teams through local meetups and company-sponsored events
- Claude and ChatGPT enterprise accounts
Company Overview