Note: The job is a remote job and is open to candidates in USA. OLIVER is the world’s first specialist in designing and running bespoke in-house agencies and marketing ecosystems for brands. They are seeking a Growth Strategy Lead to drive the growth intelligence function for a creative production studio in the healthcare education sector, focusing on CRM and email growth strategies as well as full-funnel optimization across various channels.
Responsibilities
- Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio — lead nurture, application, enrollment, and early-retention journeys
- Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across a multi-brand portfolio of institutions, tailored to each brand’s maturity
- Drive the shift from reactive, one-off sends toward planned, reusable growth programs — targeting a majority-planned mix, refreshed evergreen nurtures, and a reusable, modular content library
- Build and own the experimentation and optimization roadmap — A/B and multivariate frameworks, cadence strategies, personalization logic, and subject-line and conversion analysis
- Partner with the Data Analyst and CRM Campaign Managers to build closed-loop measurement and attribution, translating performance into clear growth recommendations that feed the next cycle
- Maintain deep fluency across the CRM, marketing automation, and CDP stack; advise on platform utilization, automation and decisioning opportunities, and data quality requirements
- Provide growth direction and optimization across the broader funnel — paid social, organic social, owned content, web, and performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional enrollment goals
- Design growth loops and cross-channel experiments that connect acquisition, activation, and retention into a measurable, compounding system
- Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of voice across models, and surface brand strengths and weaknesses — translating these real-time insights into growth and content priorities
- Develop content and channel testing frameworks that let the studio learn faster, optimize more efficiently, and prove creative effectiveness across formats
- Partner with the Associate Creative Director to translate growth insight into creative direction — ensuring campaigns are rooted in audience understanding and funnel intelligence
- Lead brand and audience insight work: analyze conversations, sentiment, behavior, and content resonance; identify barriers (such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize messaging and growth opportunities
- Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing growth recommendations
- Contribute to QBR preparation alongside the Business Director, bringing a growth performance narrative and forward-looking, full-funnel recommendations to senior client stakeholders
- Serve as the studio’s primary growth voice — connecting client ambitions to studio capability, and ensuring every workstream has a clear, insight-driven growth foundation
- Work across the studio’s full team to embed growth thinking in briefing, production, and review — not just in planning documents
- Develop optimization frameworks the whole studio can use, from creative testing protocols to content scoring via Pencil’s performance intelligence
Skills
- Proven experience in a senior growth, strategy, planning, or integrated marketing role — with a track record of driving measurable results across multiple channels, not just one
- Deep expertise in CRM, email, and lifecycle growth in a complex, multi-program environment; experience with enterprise marketing automation platforms (Salesforce Marketing Cloud, Marketo, Eloqua, or equivalent) is essential
- Strong working knowledge of paid social, organic social, owned content, and/or performance marketing — with the ability to build testing and optimization frameworks across the funnel
- A growth operator's mindset: fluent in funnel metrics, experimentation, cohort/retention analysis, and CAC/LTV thinking
- An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious and looking for clear career pathways; adult learners and working professionals are now central growth audiences; persistent healthcare workforce shortages drive demand for specialized programs
- Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear growth direction
- Experience working with data and analytics teams to build measurement frameworks and performance dashboards
- Confident communicator and presenter; able to articulate growth thinking clearly to senior marketing stakeholders
- A proactive, insider mindset: you don't wait for briefs — you anticipate needs, surface growth opportunities, and bring the studio's thinking to the table before it's asked for
- Collaborative working style with the ability to coordinate across creative, CRM, delivery, and client teams in a distributed, multi-location studio
- Strategic command of the studio's three core platforms: OMG (where the work is organized and orchestrated), Pencil (where the work is created and optimized), and Share of Model (how our client stays one step ahead in AI-driven discovery)
- Experience using AI tools to accelerate research, audience insight, content strategy, and growth planning — with rigorous human judgment applied to all outputs
- Ability to leverage Pencil's direct connection to live ad accounts — pulling creative performance data back into the production workflow in real time, with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most agencies don't have
- Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel growth challenges
- Ability to set AI-informed quality standards and testing frameworks the broader studio can adopt
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