Note: The job is a remote job and is open to candidates in USA. Codekeeper provides software escrow, disaster recovery, and third-party risk mitigation solutions for businesses worldwide. The Growth Specialist will drive lead generation and product visibility by planning, executing, analyzing, and optimizing digital marketing initiatives across SEO, SEA, paid advertising, email, social media, and content, while collaborating with Sales and Product teams.
Responsibilities
- Manage and optimize SEO and SEA initiatives
- Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.)
- Develop and manage landing pages aligned to campaign goals
- Create and refine CTAs across channels
- Build and execute email marketing flows (automations, drips, transactional, mass)
- Manage social media campaigns focused on lead generation and awareness
- Contribute to content creation for growth initiatives (ads, LP copy, nurture emails)
- Track campaign performance, conversions, and ROI
- Analyze marketing metrics to identify opportunities for growth
- Test, measure, and iterate using data-driven insights
- Work closely with Sales to align messaging and improve lead quality
- Ensure cohesive brand representation across campaigns and platforms
- Communicate project progress clearly with internal stakeholders
- Identify bottlenecks or performance issues and propose actionable solutions
- Make pragmatic decisions to keep campaigns moving and goals on track
- Ensure all growth initiatives meet deadlines, stay within scope, and deliver measurable impact
- Maintain high standards of quality in all assets, campaigns, and reports
Skills
- Strong understanding of digital marketing, growth, and performance channels
- Skilled in SEO, SEA, lead generation, and campaign optimization
- Data-driven mindset with the ability to translate insights into action
- Excellent communication and collaboration skills
- Highly organized with strong analytical and strategic thinking
- Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts)
- Comfortable working cross-functionally with Sales, Design, Product, and Leadership
- 3+ years of experience in growth, advertising, or digital marketing
- Experience with HubSpot, Google Ads, Microsoft Ads, and Figma
- Fluent in English (written and verbal)
- Strong organizational skills and ability to prioritize effectively
- A preference for pragmatism over idealism
- Familiarity with Zapier is a plus
Benefits
- Passionate, fun-loving colleagues
- Startup mindset with room to grow and take ownership
- Regular team activities and gatherings
- Comprehensive onboarding with a structured ramp-up period
- Open communication and direct, constructive feedback
- A chance to excel in your career and make a meaningful impact
- Remote-first company
- Healthy, resilient organization and a strong, supportive culture
Company Overview