Note: The job is a remote job and is open to candidates in USA. Wellnite is a technology-powered wellness platform connecting people with insurance-covered therapy, psychiatry, nutrition, and weight-management care, with AI support for engagement between care sessions. The Growth & Performance Marketing Lead will own the growth funnel and drive qualified demand and bookings through paid acquisition, organic growth, lifecycle marketing, experimentation, conversion optimization, and analytics.
Responsibilities
- Own paid acquisition across Google, Meta, and other high-potential channels
- Manage campaign strategy, execution, optimization, budgets, and reporting
- Improve CAC, ROAS, conversion rates, and booking volume
- Build and optimize acquisition funnels from ad impression through completed booking
- Develop audience segmentation and targeting strategies
- Create and rapidly test new campaigns, creative concepts, offers, and messaging
- Build and optimize landing pages and conversion flows
- Own SEO and other scalable organic acquisition opportunities
- Develop retargeting and remarketing strategies
- Improve email, SMS, push, and lifecycle campaigns
- Identify funnel drop-offs and work with product and engineering to fix them
- Design and run A/B and multivariate experiments
- Build dashboards and reporting around growth performance
- Analyze attribution, cohorts, CAC, LTV, activation, conversion, and retention
- Identify new channels before they become obvious
- Use AI aggressively to increase the speed and scale of campaign creation, research, experimentation, analysis, and optimization
Skills
- 5+ years of growth or performance marketing experience
- Proven experience managing meaningful paid-media budgets
- Deep experience with Google Ads and Meta Ads
- Strong understanding of acquisition funnels and conversion optimization
- Experience driving measurable consumer acquisition
- Strong analytical and quantitative skills
- Experience with attribution and marketing analytics
- Strong understanding of CAC, LTV, ROAS, conversion rates, cohorts, and retention
- Experience designing and evaluating growth experiments
- Ability to independently launch and optimize campaigns
- Strong copywriting and positioning instincts
- Experience collaborating with product, design, and engineering teams
- Extremely comfortable using AI tools in daily work
- Healthcare, telehealth, wellness, marketplace, or consumer subscription experience
- Experience marketing insurance-covered healthcare services
- Experience generating patient bookings or healthcare leads
- SEO expertise
- Local and geo-targeted acquisition experience
- Marketplace growth experience
- Lifecycle marketing and CRM automation
- Referral or viral growth programs
- Experience with tools such as GA4, Mixpanel, Amplitude, HubSpot, Segment, Looker, or similar platforms
- Experience building landing pages without waiting on engineering
- Experience using AI agents or automation to scale marketing workflows
Benefits
- Remote work arrangement
- Work directly with the founders and influence growth across multiple products and markets
- Substantial ownership over strategy and execution
Company Overview