Note: The job is a remote job and is open to candidates in USA. CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with essential skills for success. They are seeking a Growth Marketer (Lead Generation) to convert free-user momentum into paid partnerships, managing lead generation strategies across various channels and collaborating with cross-functional teams.
Responsibilities
- Own lead generation strategy across web, email, paid social (LinkedIn, Reddit, etc.), and Google Ads, including building, QA'ing, monitoring, and reporting on each channel
- Co-own in-product lead generation with the Product Marketer and Revenue Operations Specialist, including banner and interstitial performance
- Manage part of the Marketing tech stack, including the CommonLit blog platform and Webflow
- Collaborate with the Growth Marketer, Community & Engagement on strategic lead gen pushes in blog and newsletter content when appropriate
- Collaborate with the Retention Marketer, Brand & Impact on strategic lead gen pushes in blog and newsletter content when appropriate
- Collaborate with the Growth Marketer, Community & Engagement to drive lead generation at conferences
- Leverage district usage profiles to build a strategy for targeted, strategic outreach, including regional pushes, improved state pages, and referral strategy
- Design usage-based campaigns that respond to real signals, for example moving a district onto a specific conversion campaign once a critical number of teachers are actively testing CommonLit 360
- Establish CommonLit's AEO/SEO strategy so the right educators and district leaders find us through both traditional search and AI-powered answer engines
- Leverage competitor intelligence from the Product Marketer and turn it into competitor-facing pages and email campaigns targeted at prospective customers
- Partner with the Top-of-Funnel Marketer to break down silos between free-user growth and lead generation, moving quickly to spin up a conversion-focused blog post or campaign
- Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for lead generation
- Partner with the Revenue Operations Specialist to ensure the HubSpot infrastructure underneath your campaigns (forms, lead scoring, rotation, lists, workflows) is functioning correctly
- Eager to set lead targets and report out on leads generated by channel
- Regularly reports out on web traffic and performance, email performance, social and Google Ad performance, and organic/AI-search visibility (organic traffic, keyword rankings, AEO/answer-engine citations)
- Bring a learner’s mindset to identify what's working, retire what isn't, and keep testing new channels and approaches
- Additional Projects as determined by the team
Skills
- Bachelor's degree required
- 4-7 years of experience in growth marketing, demand generation, or performance marketing required
- Hands-on fluency with HubSpot (or a comparable marketing automation/CRM platform), Google Ads, LinkedIn, Reddit, and other ad platforms
- Hands-on fluency with Webflow (or a comparable web page building platform)
- Hands-on fluency with PostHog and Looker (or a comparable analytics platforms)
- Working knowledge of SEO fundamentals
- Comfortable using or learning how to use Salesforce, Notion, Google Suite, Slack, Zoom, etc., for collaboration
- Comfortable building and interpreting reports in spreadsheets, including working with data exports from usage and CRM platforms
- Alignment with CommonLit's mission
- Comfortable working with data to identify conversion signals and build campaigns around them
- A builder's mindset: energized by standing up new motions (regional outreach, AEO, competitor strategy) rather than only maintaining existing ones
- Ability to thrive in a fast-paced environment, with a bias towards action
- Positive attitude and willingness to learn and assist with other projects as needed
- Eager to problem-solve and find creative solutions
- Strong attention to detail and desire for feedback
- Ability to work independently and collaboratively within a team
- Strategic systems-level thinker and self-starter, with strong time management and organizational skills
- Strong interpersonal and problem-solving skills
- Strong communication and collaboration skills, someone who thrives working in cross-functional workstreams
- Experience turning product usage signals into pipeline highly preferred
- Experience building competitor-facing content (comparison pages, competitive email campaigns) preferred
- Experience with LLMs preferred
- Experience using Claude highly preferred
- Introductory knowledge of AEO fundamentals preferred
Benefits
- Health, dental, and vision insurance
- HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
- Company-sponsored basic life insurance, with additional options for supplemental life insurance
- Legal insurance
- 401(k) retirement plan with a 4% safe harbor employer match
- Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
- Remote work support, including a home office set-up stipend
- 16 paid holidays annually
- Paid time off accruals and sick leave
- Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave
- 2 floating holidays
- Volunteer and school visitation leave
- Jury duty leave
- Bereavement and compassionate leave
- Blood, bone marrow, and organ donation leave
- Flexible work options
- Low-stress weeks around Thanksgiving and in late December
- Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms
- Monthly "CoffeeLit" sessions for connecting with colleagues
- Learning and development opportunities for teams and individuals
Company Overview