Note: The job is a remote job and is open to candidates in USA. CommonLit is a nonprofit education technology organization dedicated to ensuring that all students, especially students in Title I schools, graduate with essential skills. They are seeking a Growth Marketer (Community & Engagement) to grow and engage their free teacher user base by building content, community, and programming that fosters advocacy among educators.
Responsibilities
- Build advocacy playbooks, including in-app nurture motions developed in partnership with Product to deepen usage, and run surveys to understand what's working. Develop teacher-facing content and community programming that builds and nurtures power-users, including:
- Free teacher-focused webinars
- Newsletters with teaching tips tailored to specific grade bands
- Blog content in service of usage and engagement, not immediate lead conversion
- Conferences, regional and virtual meetups, and roundtables
- CommonLit appearances, placements, and ads in outlets like EdWeek and Chalkbeat
- Organic social content (Reddit and others)
- A long-term ambassador program for CommonLit's most engaged teachers
- Own blog maintenance and content cadence
- Partner with the Retention Marketer, Brand & Impact to leverage customer testimonials for top-of-funnel storytelling
- Work cross-team with colleagues who talk directly to users (Sales, Support, Product) to exchange insights and use it to grow our audience
- Share insights with the broader Marketing team to support every stage of the funnel, for example giving Sales fresh angles for teacher-level leads
- Partner with the Performance Marketing Specialist on the hand-off between free-user activation and conversion, including strategic lead gen pushes in blog and newsletter when appropriate
- Report on free-user engagement and advocacy metrics, including webinar attendance and satisfaction, newsletter open/click-through rates, blog engagement, organic social performance, and ambassador program growth and participation
- Partner cross-functionally to track how traffic, sign-ups, sign-ins, and top-of-funnel engagement translates into conversion downstream
- Bring a learner’s mindset to identify what’s working, retire what isn’t, and keep testing new content, community, and advocacy approaches
- Additional Projects as determined by the team
Skills
- Bachelor's degree required
- 2-4 years of experience in content marketing, community/growth marketing, or a related field required
- Strong writing and storytelling skills, with experience developing newsletters, blogs, and webinar content
- Comfortable being the 'face' of CommonLit - webinar host, blog author, etc
- Comfortable using or learning how to use HubSpot, Notion, Google Suite, Slack, Zoom, etc., for collaboration and development of teacher-facing content
- Alignment with CommonLit's mission
- Comfortable operating without a rigid playbook: you can build a new motion (like an ambassador program) from scratch
- Genuine curiosity about what makes educators advocate for tools they love, and energy for community-building work (events, meetups, roundtables)
- Ability to thrive in a fast-paced environment
- Positive attitude and willingness to learn and assist with other projects as needed
- Strong attention to detail and desire for feedback
- Ability to work independently and collaboratively within a team
- Strategic thinker, self-starter, with strong time management and organizational skills
- Strong interpersonal and problem-solving skills
- Strong communication and collaboration skills, comfortable speaking and facilitating live sessions with educators (webinars, meetups, roundtables, conferences etc.)
- Experience teaching ELA preferred (teaching grades 6-12)
- Experience in education or another mission-driven, freemium/product-led growth environment highly preferred
- Experience hosting or producing live virtual events (e.g. Zoom or a comparable platform) preferred
- Experience with social media tools (e.g. Sprout social or a comparable platform) preferred
- Experience with LLMs preferred, experience using Claude highly preferred
Benefits
- Health, dental, and vision insurance
- HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options
- Company-sponsored basic life insurance, with additional options for supplemental life insurance
- Legal insurance
- 401(k) retirement plan with a 4% safe harbor employer match
- Access to exclusive discounts, including pet insurance, hotel booking discounts, and more
- Remote work support, including a home office set-up stipend
- 16 paid holidays annually
- Paid time off accruals and sick leave
- Paid family leave, including caregiver leave, medical leave, and 12 weeks of paid parental leave
- 2 floating holidays
- Volunteer and school visitation leave
- Jury duty leave
- Bereavement and compassionate leave
- Blood, bone marrow, and organ donation leave
- Flexible work options
- Low-stress weeks around Thanksgiving and in late December
- Monthly remote activities, such as dumpling-making, yoga, and virtual escape rooms
- Monthly "CoffeeLit" sessions for connecting with colleagues
- Learning and development opportunities for teams and individuals
Company Overview