Note: The job is a remote job and is open to candidates in USA. Pawfy is seeking a commercially minded Growth & Data Analyst to provide a reliable view of customer acquisition, retention, and monetization across channels. The role owns cohort, lifetime value, payback, and CAC analysis; measures marketing effectiveness; builds performance reporting; and partners with marketing, retention, finance, and leadership to guide profitable growth decisions.
Responsibilities
- Own customer cohort, lifetime value, and payback analysis across all products and channels, including subscription versus one-time customers, retention curves, and 12, 18, and 24-month profitability
- Set and maintain CAC targets by product and channel, giving the performance marketing team clear break-even and profit thresholds to scale or cut spend against
- Measure true marketing effectiveness by designing and running incrementality tests, geo holdouts, and attribution analysis across Google, Meta, top-of-funnel channels, and halo effects on Amazon and Chewy
- Build and maintain reporting and dashboards covering revenue, new versus returning customers, subscription take rate, churn, discounts, refunds, AOV, and contribution margin by product and channel
- Identify growth and retention opportunities through deep analysis of subscription behavior, plan mix, bundles, product sizes, cross-sell, cancellation drivers, and pricing tests, and translate findings into clear recommendations
- Partner with marketing, retention, finance, and leadership to forecast performance, evaluate new product launches and channel experiments, and ensure every major growth decision is backed by robust data
Skills
- Proven experience in a growth, ecommerce, or commercial analytics role within a direct-to-consumer subscription or consumer brand
- Strong understanding of DTC and subscription economics, including CAC, LTV, payback periods, cohort retention, churn, contribution margin, and unit economics
- Hands-on experience working with Shopify, Recharge (or a similar subscription platform), and Amazon Seller Central or Amazon Ads data, with a clear understanding of how each channel's customers, reporting, and economics differ
- Advanced data skills, including SQL and spreadsheet modeling, with experience pulling and joining data from multiple sources across ecommerce, subscription, ad, and marketplace platforms
- Hands-on experience analyzing paid media performance across Google Ads and Meta, with a clear understanding of attribution limitations and how to measure true incremental impact
- Excellent commercial judgment and communication skills, with the ability to turn complex analysis into simple, actionable recommendations for founders and non-technical teams
- Previous experience within pet health, pet food, supplements, or other health and wellness categories
- Experience with Chewy, Amazon Subscribe & Save, ShopifyQL, Klaviyo, and GA4 data
- Experience designing geo holdout, lift, or media mix modeling studies to measure marketing incrementality
- Proficiency in Python or R, and experience with data warehousing and BI tools such as BigQuery, Looker Studio, or similar
- Experience supporting due diligence, investor reporting, or building data rooms for a fundraise or acquisition
- Experience scaling a brand across DTC, marketplaces, and pet specialty retail
Benefits
- Competitive compensation package with performance-based incentives
- Direct influence over how a multi-million-dollar marketing budget is allocated
- The opportunity to build Pawfy's growth analytics function from the ground up
- Autonomous working style with direct access to founders and decision-makers
- Fully remote role with a fast-moving, ambitious team
- Significant growth opportunities as we expand across DTC, marketplaces, and retail
Company Overview