Note: The job is a remote job and is open to candidates in USA. Bask & Lather Co. is hiring a Senior Program Manager, Product & Marketing Operations to drive cross-functional execution of physical consumer product launches, marketing campaigns, and business initiatives. The role builds integrated plans, manages dependencies and risks, secures commitments, and verifies launch readiness and completion across teams and channels.
Responsibilities
- Own execution for:
- New product development (concept → formulation → packaging → launch)
- Marketing campaigns (sales, seasonal launches, partnerships, retail activations) and assigned cross-functional business initiatives, including channel launches and operational implementations
- Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
- Secure owners and delivery commitments, define completion criteria, and verify acceptance by the receiving team. Track missed commitments through recovery and closure
- Manage full NPD lifecycle:
- Concept and kickoff
- R&D and formulation coordination
- Packaging development
- Labeling, claims, and compliance
- Sampling, testing, and approvals
- Launch readiness
- Ensure all SKUs, variants, and components are fully scoped from the start
- Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
- Manage execution of:
- Sales campaigns
- Retail launches and activations
- TV segments, influencer campaigns, and partnerships
- Ensure all assets, timelines, and deliverables are aligned across channels
- Coordinate with Social, Brand, E-commerce, and external partners
- Lead formal kickoff for every project to confirm scope, owners, dependencies, approval gates, and open decisions
- Define and validate scope during kickoff and planning:
- All SKUs
- All deliverables and assets
- All timelines and dependencies
- Validate critical scope and launch requirements with stakeholders before execution; document assumptions and assign owners and deadlines for unresolved decisions
- Identify missing SKUs or deliverables early; manage approved scope changes and communicate their effect on timing, resources, and launch readiness
- Build and maintain detailed timelines in project management tools
- Manage critical path across product development and campaigns
- Track dependencies and ensure alignment across teams
- Build backward plans using realistic lead times, approval gates, and resource availability; surface conflicts early and secure recovery actions when dates are at risk
- Ensure products and campaigns are fully launch-ready across:
- DTC, including website and app
- Retail and marketplaces, including Amazon and TikTok Shop
- Media
- Confirm all requirements are completed before launch:
- Packaging, labeling, compliance
- Assets and approvals
- Operational readiness
- Identify risks early across all projects
- Communicate issues before deadlines are impacted
- Present solutions and recovery plans with accountable owners, revised dates, tradeoffs, and decisions required; escalate unresolved conflicts to the Senior Director of Operations
- Prevent execution breakdowns and last-minute scrambling
- Ensure accuracy in:
- Dates and timelines
- Asset naming and organization
- Campaign details and logistics
- Product scope and SKUs
- Validate critical information, document assumptions and decisions, and resolve uncertainty proactively
- Track all creative and product assets (video, photo, copy, packaging)
- Verify completion through receiving-team acceptance, documented approvals, and launch-day checks. Confirm approved assets, listings, offers, links, and campaign components are implemented correctly across applicable channels. Track outstanding issues through resolution
- Obtain and document signoffs from authorized functional approvers before external submissions. Track labeling, claims, and compliance review without acting as the technical or regulatory approver
- Coordinate across:
- Brand & Marketing
- Social Media
- E-commerce
- Operations & Supply Chain
- External vendors and partners
- Maintain one prioritized portfolio showing owners, milestones, dependencies, resource conflicts, and status. Obtain cross-functional commitments and escalate unresolved priority conflicts with options and business impact
- Publish weekly updates covering completed work, upcoming commitments, overdue items, risks, recovery actions, and decisions needed. Label unconfirmed dates and assign owners and deadlines to resolve them. Facilitate working meetings that secure decisions and close actions
- Conduct post-launch retrospectives and implement corrective actions
Skills
- 6+ years of relevant project or program management experience in fast-paced environments
- Personally managed physical consumer products through development and launch, including formulation or R&D, packaging, testing, production, and commercialization dependencies
- Managed integrated marketing campaigns across multiple channels
- Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
- Strong proficiency in project management tools
- And Excel; demonstrated ability to recover slipping projects and manage concurrent initiatives in a lean organization
- PMP (Project Management Professional) certification
- Beauty or personal care experience
- Monday.com
Benefits
- Hybrid in Yonkers, NY or remote
Company Overview