Note: The job is a remote job and is open to candidates in USA. CAKES Body is a fast-growing direct-to-consumer brand focused on innovation, confidence, community, customer relationships, lifetime value, and retention. The Growth Analytics Lead will analyze performance data across paid media, commerce, attribution, and customer economics to identify growth opportunities and support forecasting and investment decisions.
Responsibilities
- Build and maintain accurate, repeatable reporting across paid media, MTA/CDP, Shopify, email, and TikTok Shop. Ensure teams are working from reliable data and quickly identify inconsistencies or gaps when they arise
- Dig into performance across Meta, Google, TikTok, and emerging channels at the campaign, audience, creative, placement, and product level. Identify what is driving changes in efficiency and scale, and surface specific opportunities to improve performance
- Go beyond reporting what happened. Analyze trends, isolate performance drivers, and recommend changes across budget allocation, bids, audiences, creative testing, channel mix, and investment levels
- Connect paid media performance with Shopify, email, TikTok Shop, Amazon, and broader commerce outcomes to understand how marketing activity translates into demand, conversion, and customer behavior
- Analyze CAC, LTV, AOV, repeat behavior, payback, ROAS, MER, and other key economics to understand not only where we are acquiring customers, but where we are acquiring the most valuable customers and generating profitable growth
- Partner with Growth and Finance on forecasts, pacing, scenario analysis, and investment decisions. Clearly explain what changed, why it changed, what it means for the business, and what action we should take
Skills
- Strong hands-on experience analyzing paid media performance across Meta, Google, and TikTok, ideally within a DTC or ecommerce business
- Advanced analytical skills and comfort working directly with large, messy datasets to find meaningful insights
- Fluency with attribution/MTA tools, CDPs, Shopify, email platforms, and paid media reporting
- Strong Excel, Looker, Tableau and/or Google Sheets skills, including the ability to build and manipulate models independently
- A track record of identifying optimization opportunities and turning analysis into measurable business action
- Strong understanding of customer and marketing economics, including CAC, LTV, ROAS, AOV, payback, and contribution
- Ability to distinguish between correlation and causation and thoughtfully evaluate attribution, incrementality, and channel performance
- Strong business judgment and the ability to communicate complex analysis clearly to both marketing teams and senior leadership
- Comfortable working independently and getting into the details within a fast-moving, lean team
Benefits
- Annual performance bonus program
- Full benefits program
Company Overview