Note: The job is a remote job and is open to candidates in USA. Rubato Media is a digital marketing agency specializing in paid Facebook & Instagram ads and Google ads. They are seeking a Google Ads Account Manager responsible for the day-to-day media buying, optimization, and strategy of clients’ Google Ads accounts.
Responsibilities
- Is married to the data looking at trendlines across every relevant event and metric on every account
- Doesn’t wait for performance to show up or not show up in ROAS, but rather identifies early indicators of success or failure and reacts accordingly
- Doesn't just recognize a problem, but then forms a hypothesis why and presents possible solutions
- Works very closely with our Head of Media, Creative Director and Client Growth Director to make sure all the data “on the ground” is communicated to other pertinent areas of Rubato for well executed client calls, building out Rubato’s 3 levels of client media plans (12-mo. Growth Plan, Quarterly Plan, 30-day Plan), new creative & messaging sets needed, etc…
- Is involved in the overall media strategy, communicating new ideas and areas of possible growth to the media team lead
- Stays in the loop on the client Slack workspaces to ensure nothing falls through the cracks and is aware of any upcoming promos, events, etc. that would have an impact on media strategy
- Sets up all campaigns in Google Ads Platform and uses Editor for speed
- Constantly looks for ways to improve the accounts on a granular level and ensures we are conforming to best practices or core strategies. Our creative team will have all creatives ready to go in mock campaigns. This person pulls in the creatives & messaging to test across audiences they have developed and setup
- Will be part of a cross-functional team, working closely with both our media team and client growth team to deliver the best results for our clients
Skills
- Knows Google Ads' interfaces inside & out
- Hyper data-focused and easily able to understand the mathematics on main media metrics (CTR, CR, CPM, ROAS, any comparison percentages etc.)
- Understands the importance of looking at data on a trendline
- Able to look at data on the media/creative level and understand what is going well, what is not going well, and where to focus efforts for improvement
- Easily navigate, manipulate & analyze data in Excel or Google Sheets
- Able to think about marketing for our clients' businesses from a whole--how does what we are doing on the media side fit into their goals? Their other initiatives?
- Still fun to work with, even though a data person ;)
Benefits
- Two weeks paid vacation annually
- Open policy on vacation requests
Company Overview