Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent trusted by early-stage ventures and Fortune 500 teams to drive growth. They are seeking freelance Lifecycle Marketing Consultants to design and execute lifecycle strategies that enhance customer engagement, retention, and revenue across various client projects.
Responsibilities
- Develop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)
- Build and optimize email, SMS, and in-app messaging programs
- Design and implement automated journeys, triggers, and segmentation strategies
- Collaborate with product, growth, and data teams to align on lifecycle goals and initiatives
- Analyze campaign performance and continuously optimize based on engagement and revenue metrics
- Create and manage campaign calendars and testing roadmaps
- Ensure data integrity and proper tracking across lifecycle channels
- Translate insights into actionable recommendations to improve customer lifetime value
Skills
- Strong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2C
- Experience building and scaling lifecycle programs across multiple channels
- Familiarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)
- Experience with segmentation, personalization, and automation best practices
- Ability to analyze performance data and translate insights into action
- Strong collaboration and communication skills
- Comfort working across different industries, products, and customer journeys
- Experience with SMS or push notification channels
- Familiarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Benefits
- Remote work (work_model: Remote; workplace_type: Remote)
Company Overview