Note: The job is a remote job and is open to candidates in USA. Neogen Corporation is a global organization focused on protecting the world’s food supply through food safety and animal health solutions. The Global Segment Marketing Manager, Dairy develops and executes customer-focused global marketing strategies, positioning, demand-generation programs, and sales enablement tools to accelerate growth in the Dairy segment. The role also partners with regional, commercial, portfolio, and cross-functional teams to translate global strategy into effective regional execution and measurable business results.
Responsibilities
- Develop and maintain the global marketing strategy and annual marketing plan for the Dairy segment, including budgets, priorities, and KPIs
- Analyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities to identify growth priorities
- Define target customer segments, personas, applications, buying journeys, and value propositions
- Translate business objectives into clear segment marketing priorities, strategies, and initiatives in partnership with Portfolio and Commercial teams
- Use customer, market, and competitive insights to identify opportunities for growth and inform strategic decision-making
- Develop compelling global positioning, messaging, and value propositions tailored to priority customer segments and applications
- Create and maintain segment-level messaging architecture and ensure consistency across regions, channels, and customer touchpoints
- Develop integrated global marketing campaigns designed to generate awareness, engagement, qualified demand, pipeline, and revenue growth
- Establish campaign strategies, target audiences, channels, content requirements, and measurement plans
- Monitor campaign and commercial performance and continuously optimize programs based on performance data, customer insights, and business results
- Partner with regional marketing teams to adapt global campaigns and messaging to local market needs while maintaining overall strategic consistency
- Develop compelling, differentiated, and easy-to-use marketing and sales enablement tools that support commercial teams throughout the customer journey
- Partner with Sales and Commercial leadership to ensure marketing strategies and programs address customer needs and support business priorities
- Participate in strategic customer meetings, industry events, and customer discovery activities as appropriate
- Establish strong feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectiveness
- Incorporate commercial and customer feedback into ongoing segment strategy and marketing programs
- Serve as the global marketing subject-matter expert and champion for the Dairy segment
- Establish a consistent global segment strategy while partnering with regional teams to tailor execution to local market conditions and customer needs
- Provide strategic direction and guidance to regional marketing partners to support effective execution
- Share best practices, customer insights, market intelligence, and successful programs across regions and segments
- Promote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders
Skills
- Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or a related field
- 7+ years of B2B marketing experience
- Experience developing and executing B2B marketing strategies and programs
- Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement
- Experience translating customer, market, and competitive insights into marketing strategies and initiatives
- Strong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategies
- Strong written and verbal communication skills with the ability to effectively engage customers and internal stakeholders
- Strong customer orientation and ability to translate customer needs into actionable marketing strategies
- Strategic mindset with the ability to connect market insights to commercial opportunities
- Strong analytical and problem-solving skills
- Ability to balance global strategy with regional market needs
- Strong collaboration and stakeholder-management skills
- Ability to influence and build alignment across cross-functional teams
- Strong communication and presentation skills
- Ability to manage multiple priorities in a global, matrixed environment
- Results-oriented approach with a focus on measurable business impact
- MBA or other relevant advanced degree
- Marketing experience within food safety, industrial, life sciences, manufacturing, or another technical environment
- Experience developing or executing global marketing strategies
- Experience partnering with regional marketing and commercial teams across multiple markets
- Experience developing segment-level positioning, messaging, value propositions, or go-to-market strategies
- Experience using marketing and commercial performance data to evaluate and optimize programs
Benefits
- Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment.
- 401(k) with company match – Invest in your future with retirement savings and company contributions.
- Paid Time Off (PTO) – Enjoy generous paid time off so you can rest, recharge, and spend time with those who matter most.
- Career Growth Opportunities – We are committed to promoting from within and providing the tools, training, and support to help you grow your career.
- Meaningful Work – Be part of a team whose work has a real impact on our customers, communities, and the world around us.
- Collaborative Culture – Join a team that values innovation, respect, teamwork, and continuous improvement.
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