Note: The job is a remote job and is open to candidates in USA. The company is a growing private equity-backed industrial technology business specialising in engineered solutions that improve operator safety across mining and heavy-equipment environments. The Global Marketing Manager will own and execute the global marketing strategy, with an immediate focus on North American growth through brand awareness, demand generation, dealer enablement, market development, events and commercially accountable marketing operations.
Responsibilities
- Develop and execute the marketing and go-to-market strategy for the US and Canadian markets
- Increase brand awareness and establish a stronger position within a developing North American market
- Identify the most effective routes to market across dealers, OEM relationships and end users
- Build targeted campaigns designed to create measurable commercial opportunities
- Identify new market segments, customer groups and applications where the business can accelerate penetration
- Use market intelligence and customer insight to inform future commercial strategy
- Work closely with the North American dealer network to develop effective dealer-led marketing campaigns
- Generate qualified leads and opportunities that can be directed into the dealer network
- Develop co-branded initiatives, sales collateral and dealer enablement tools
- Support dealers in communicating the company's technical and commercial value proposition
- Work closely with commercial leadership to increase dealer engagement and market coverage
- Build a scalable channel-marketing approach capable of supporting continued international expansion
- Develop campaigns that create direct awareness amongst equipment operators, industrial customers and end users
- Build an inbound marketing capability that complements dealer-led business development
- Develop digital, content, campaign and event strategies that create measurable sales opportunities
- Establish KPIs to measure campaign performance, lead generation and commercial return
- Continuously assess and optimise the channels delivering the strongest results
- Strengthen the company's positioning across North America
- Translate complex technical products and safety benefits into clear, commercially compelling messaging
- Ensure consistent brand representation across dealers, customers, events and digital channels
- Develop market-specific messaging for different industries, applications and customer groups
- Support wider global marketing initiatives as the organisation continues its international expansion
- Develop the strategy around trade shows, dealer conferences and industry events
- Identify where marketing investment will generate the strongest commercial return
- Develop campaigns around key events to generate opportunities before, during and after attendance
- Remain willing to be hands-on with event execution where required
- Take ownership of the wider marketing roadmap, priorities and budget
- Lead and coordinate a small existing international marketing resource alongside digital support
- Manage external agencies and suppliers where appropriate
- Partner closely with sales, dealer management, engineering, product and senior leadership
- Develop the processes, systems and reporting required to create a structured and commercially accountable marketing function
Skills
- More important is a strong understanding of industrial products, dealer/distributor networks and the North American market
- Strong B2B marketing experience within an industrial, technical or OEM environment
- Experience working with dealer, distributor or channel-based sales models
- Strong knowledge of the North American industrial market
- Experience developing or executing a go-to-market strategy for a new product, geography or customer segment
- Evidence of using marketing to generate qualified leads and measurable commercial growth
- Experience developing campaigns alongside sales teams and channel partners
- Strong digital and demand-generation capability
- Ability to translate complex technical products into compelling commercial messaging
- Experience managing trade shows, industry events and dealer conferences
- Confidence influencing senior leadership and challenging existing approaches
- Ability to operate autonomously without requiring a large marketing infrastructure
- Strategic but hands-on - able to set the direction while personally driving execution
- Commercially focused - motivated by revenue, leads and market penetration
- Proactive - able to identify what needs to happen without waiting for detailed direction
- Entrepreneurial - comfortable operating within a growing, PE-backed organisation
- Decisive - able to make recommendations and move quickly into execution
- Collaborative - capable of partnering effectively with sales, dealers, engineering, product and senior leadership
- Adaptable - equally comfortable discussing strategy with executives and rolling up their sleeves to deliver a campaign
- Direct mining experience would be advantageous but is not essential
Benefits
- Genuine ownership of an international marketing function
- Access to senior decision-makers
- The freedom to challenge existing approaches
- The autonomy to turn strong ideas into action quickly
- The ability to shape how the organisation approaches the market and directly influence its growth trajectory
Company Overview