Note: The job is a remote job and is open to candidates in USA. INSPYR Solutions delivers technology and talent solutions tailored to clients’ business objectives and cultural needs. The Marketing Manager will own end-to-end in-app marketing for creator programs, launch direct-response campaigns, conduct A/B and multivariate testing, and partner with Data Science and cross-functional teams to optimize performance and drive measurable growth.
Responsibilities
- Owns the end-to-end in-app marketing strategy for creator programs, from campaign development through measurement and optimization
- Builds and launches direct-response digital marketing campaigns across email, in-product notifications/nudges
- Uses A/B and multivariate testing to evaluate campaign effectiveness and improve channel performance
- Partners closely with Data Science and cross-functional teams to define requirements, analyze results, and identify optimization opportunities
- Works in a hands-on, fast-paced environment where the focus is on campaign execution, performance, and measurable growth
Skills
- • 3-5 years of growth/digital marketing experience, specifically building and launching in-app/direct-response campaigns
- • Hands-on experience with Ads and digital campaign execution
- • Experience using email and in-product marketing/nudges as campaign channels
- • Experience with A/B testing, campaign measurement, and channel optimization
- • Experience working directly with Data Science/data teams and evaluating campaign performance
- • Experience with AYMT tools and Salesforce Marketing Cloud
- • Strong growth marketing mindset and analytical/performance-driven approach
- • Strong project management and ability to work with cross-functional/matrixed teams
- • Experience with Salesforce Data Cloud
- • Strong comfort working with data and translating it into actionable insights
- • Understanding of the creator audience and its needs
- • Experience operating in fast-paced and ambiguous environments
- • Marketing degree
Benefits
- Comprehensive medical benefits
- 401(k) Retirement plan
Company Overview