Note: The job is a remote job and is open to candidates in USA. Celestica is a technology leader dedicated to driving customer success and market advancements. They are seeking a Senior Marketing Manager to drive strategic marketing campaigns and develop impactful content in support of their Connectivity and Cloud Solutions Business.
Responsibilities
- Develop and execute comprehensive, targeted outbound marketing strategies and campaigns in collaboration with subject matter experts (SMEs), Product Marketing, and external vendors, ensuring messaging aligns with business goals and value propositions
- Partner with Sales, Product, SMEs, and external agencies to ensure cohesive messaging and flawless campaign execution across customer/account touchpoints
- Develop sales enablement tools and resources to support the Account and Sales teams
- Manage the tradeshow and event strategy, planning, messaging, and execution
- Support the development of high-impact, technical content, including white papers, technical blogs, and web pages, to drive awareness and demand for Celestica’s technology solutions
- Uphold Celestica's brand identity and ensure consistent, compelling messaging across all platforms
- Measure and monitor key performance indicators (KPIs), analyze campaign data, and optimize marketing spend to maximize profitability and overall effectiveness
Skills
- 14+ years of experience in B2B technology marketing
- Proven expertise in account-based marketing, demand generation, and content development
- Ability to work in a collaborative team environment
- Well organized and detail-oriented
- High level of energy to support various marketing programs and initiatives
- Deep understanding of the technology ecosystem and landscape
- Strong understanding of data center infrastructure, networking and compute technologies
- Demonstrated ability to collaborate with senior leaders and cross-functional teams
- Proficient in marketing, social media management and AI tools such as Jasper, Salesforce Marketing Cloud, Semrush and Hubspot
- Superior writing, editing and presentation skills
- Solid understanding and experience in marketing and branding principles and practices including design, print and digital
- Creative and strategic thinker with the ability to translate complex technical concepts into compelling narratives
- Active listening skills and high-value questioning skills
- Excellent business judgement
- Ability to work well within a cross-functional team
- Excellent project management and multi-tasking capabilities
Company Overview