Note: The job is a remote job and is open to candidates in USA. Restaurant Supply is dedicated to providing a customer-centric shopping experience for commercial kitchen equipment. They are seeking an experienced Freelance eCommerce CRO & UX/UI Designer to enhance the eCommerce experience through data-driven improvements, focusing on increasing conversion rates and revenue. The role requires collaboration with developers and A/B testing teams to validate design changes and optimize customer journeys.
Responsibilities
- Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities
- Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs
- Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation
- Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and other key customer journeys
- Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments
- Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior
- Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior and support design decisions with data
- Evaluate experiment results and translate findings into actionable recommendations for future optimization
- Ensure the website maintains a professional, polished, corporate, and trustworthy experience that builds customer confidence throughout the purchasing journey
- Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement
- Work independently to identify and prioritize high-impact opportunities rather than relying solely on assigned design requests
- Stay current on eCommerce UX, conversion optimization, experimentation, and usability best practices and apply relevant insights to RestaurantSupply.com
Skills
- 5+ years of professional UX/UI or Product Design experience, with significant experience designing for high-traffic eCommerce websites
- Demonstrated success designing UX/UI improvements that produced measurable increases in conversion rate, revenue, revenue per visitor, average order value, or other commercial KPIs
- A strong portfolio featuring eCommerce work that clearly demonstrates your personal contribution, design process, experimentation approach, and measurable business outcomes
- Advanced proficiency with Figma or comparable web-based design and prototyping tools
- Hands-on experience with conversion rate optimization (CRO), A/B testing, experimentation, and usability optimization
- Experience using behavioral and analytics tools such as Google Analytics/GA4, Microsoft Clarity, Hotjar, Optimizely, VWO, or similar platforms
- Strong understanding of eCommerce customer journeys, including product discovery, navigation, search, product detail pages, cart, checkout, and conversion funnels
- Ability to translate quantitative data, qualitative customer behavior, and business objectives into clear UX recommendations and design solutions
- Experience working closely with developers to ensure designs are technically feasible and accurately implemented
- Strong attention to detail with a high standard for visual quality, consistency, organization, and documentation
- Highly self-directed and comfortable proactively identifying opportunities, developing recommendations, and taking ownership of results
- Experience optimizing large-scale or high-revenue eCommerce platforms
- Experience with B2B eCommerce or complex product catalogs
- Experience working with eCommerce platforms such as Shopify
- Experience demonstrating significant incremental revenue or conversion growth attributable to UX/CRO initiatives you personally designed
- Experience working in a rapid experimentation environment with frequent A/B testing and iterative releases
Benefits
- Fully remote work flexibility.
- Flexible part-time schedule.
- Opportunity to work on a high-traffic, established eCommerce platform.
- Direct access to analytics, behavioral insights, and experimentation opportunities.
- Ability to see the measurable impact of your designs through A/B testing and performance data.
- Close collaboration with development, eCommerce, and experimentation teams.
- Opportunity for an ongoing freelance relationship based on performance and business needs.
Company Overview