Note: The job is a remote job and is open to candidates in USA. Elinity is building an emotionally intelligent AI-powered social and relationship ecosystem designed to help people find resonant connections and build meaningful relationships. The Founding Content & Storytelling Lead will own the organic growth function by creating films, podcasts, video essays, campaigns, and community experiences, while developing user acquisition, creator partnerships, and creative growth experiments.
Responsibilities
- Build and own Elinity's early content and storytelling engine across social, film, conversations, podcasts, and emerging formats. Create narratives, campaigns, series and experiments that make people feel something and build a recognisable cultural language around Elinity
- Create brand films, narrative films and cinematic storytelling around people, relationships, meaning, technology and the future. These should not feel like conventional startup marketing. We want stories that make people stop, watch, think, and feel something. The goal isn't simply to explain what Elinity does, but to make people feel why it exists and the world it is creating
- Build thoughtful podcasts, interviews, park conversations, and documentary-style pieces around relationships, psychology, technology, AI, meaning, culture, and human flourishing. Identify interesting people, develop conversations, film, produce, and turn them into content people want to share
- Create short and medium-length video essays exploring ideas that matter: relationships, psychology, technology, AI, creativity, society, meaning, loneliness, human behaviour, culture and the future
- Create short fictional films and near-future stories exploring what happens in the post-AI world. Explore love, friendship, loneliness, intimacy, identity, AI, and human flourishing. Move beyond cold, cynical dystopian tropes toward futures that are stranger, richer, more emotionally complex and perhaps hopeful. AI is lowering the barriers to filmmaking, and we intend to push that opportunity hard
- Architect and execute our user acquisition strategy across NYC and major US cities. Hustle, test, and creatively break through the noise to get our first 100K passionate users who genuinely love what we're building
- Our growth will come through content, community, word of mouth, partnerships, creators, experiences, and creative distribution rather than paid acquisition. Identify the channels, communities, and experiences that help Elinity spread organically, including universities, post-grad communities, offline events, creator networks, and partnerships
- Identify and collaborate with creators in relationships, psychology, storytelling, culture, technology and lifestyle. Form partnerships with communities, brands, universities, events and content networks. Over time, this expands into UGC, affiliate and referral programmes, collaborative content, university activations, pop-ups and other creative distribution models
- Be an idea machine. Launch weekly creative experiments online and offline: formats, videos, voice drops, referral loops, guerrilla activations, creative PR, community experiences and creator collaborations. Go wild. The old playbook doesn't work. Distribution is the biggest bottleneck, and we don't intend to grow through ads, period. Crack it through pure creativity
- Be a living embodiment of Elinity's ethos: intentional connection, depth, care, and human aliveness. Build a founding community through gatherings, pop-ups, dinners, conversations, university events, creative installations, and partnerships
Skills
- Location: London (remote to start, but you must be based in the city)
- Apply only if you have a strong content background & understanding of the problem space
- You're a world-class storyteller. You love connecting with people through stories; you're comfortable picking up a camera and captivating audiences, and you have strong taste and aesthetics. Everything else in this role is downstream of this
- You're deeply creative. We need lateral thinking, creative content and growth strategies, and smart acquisition tactics that don't rely on paid marketing. Creativity is the core requirement
- You instinctively understand narrative, emotion, pacing, tension, curiosity, beauty, meaning and culture. You love cinema, documentaries, podcasts, YouTube and stories in all their forms. You understand framing, composition and editing, and can interview people, host conversations or speak directly to camera
- You understand the gravity of this moment. You're passionate about the problem, bring urgency and energy every day, and see this as a mission you own deeply
- You're intrinsically motivated, obsessed with human connection, and fascinated by relationships, psychology, creativity, meaning, and human behaviour. You're a deep-feeler and sharp thinker who believes aligned AI can help people live more conscious, connected lives
- You've done growth before: user acquisition, partnerships, content, community, or some combination. You have drive, ideas, and execution chops. You don't wait for permission. You'd rather build something that matters than just chase metrics, and you're ready to break rules, not follow them
Benefits
- Founding team member-level equity
- Remote to start, but you must be based in London
- Founding team equity in one of the most ambitious social platforms of our time
- The opportunity to create films, documentaries, podcasts, video essays, conversations, fictional stories, campaigns, and community experiences that can genuinely shape conversations and culture
- A mission that matters: helping people live more meaningful, connected, love-filled lives, while building social infrastructure for the post-AGI world
Company Overview