Note: The job is a remote job and is open to candidates in USA. Glia is a Banking AI platform that helps financial institutions improve efficiency, growth, and customer experiences. The Field Marketing Manager will lead territory strategy, ABM programs, integrated multi-channel campaigns, and cross-functional marketing pods to generate qualified pipeline and accelerate revenue.
Responsibilities
- Territory Strategy & ABM Leadership: Serve as the single-threaded owner and marketing lead for 7–10 sales territories, crafting targeted Account-Based Marketing (ABM) plans that engage high-value accounts and accelerate sales velocity
- Pod Ownership: Lead cross-functional ABM territory "pods" (Growth Marketing, AEs, and BDRs), driving alignment, orchestrating multi-touch campaign plays, and ensuring seamless execution across all revenue channels
- Integrated Campaign Execution: Plan, execute, and optimize multi-channel growth initiatives (digital ads, field events, email, webinars, and partner co-marketing) tailored to target account segments within your territories
- Sales & BDR Enablement: Partner directly with Sales and BDR teams to deliver campaign toolkits, target account insights, personalized cadences, and follow-up plays that convert account engagement into qualified opportunities
- Event & Field Alignment: Collaborate across Marketing and Sales to align local field initiatives, executive dinners, and regional touchpoints with global GTM goals and your territory pipeline strategy
- MarTech & AI Integration: Utilize modern marketing technology (Salesforce, Marketo, target account/intent tools) and leverage AI workflows to streamline account enrichment, content scaling, and campaign delivery
- AI & Workflow Automation: Integrate modern AI tooling and automation into everyday growth workflows—leveraging AI for copy generation, audience enrichment, campaign iteration, and operational efficiency
- Performance Tracking & Analytics: Monitor account-level engagement and full-funnel pipeline contribution, utilizing CRM and dashboards to report insights and course-correct strategies in real time
Skills
- 5+ years of B2B SaaS growth, demand generation, or field marketing experience, with proven success leading account-based marketing (ABM) strategies
- Demonstrated capability to act as a "CMO" of a region—directing cross-functional pod members, aligning GTM teams, and managing competing priorities without formal authority
- Strong copywriting and message-framing skills—able to write compelling email cadences, landing page copy, and campaign briefs that resonate with B2B buying committees
- Deep experience building integrated, account-centric campaigns utilizing intent data and target account platforms (e.g., 6sense, Demandbase)
- Proven ability to thrive in fast-paced environments, take full initiative, hold cross-functional partners accountable, and turn strategic plans into measurable revenue
- Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot), CRMs (Salesforce), project management tools (Asana), and modern AI workflow tools
- Strong proficiency in evaluating pipeline health, lead progression, velocity, and account conversion metrics to optimize program ROI
- Excellent organizational and prioritization skills with a proven track record of managing cross-functional campaign launches on tight deadlines
- Willingness to travel occasionally (US) for event coordination and onsite support, team offsites, and company events
- Bachelor's Degree required
Benefits
- Remote work in the United States
Company Overview