Note: The job is a remote job and is open to candidates in USA. netPolarity, Inc. is seeking a Field Marketing Manager to lead demand generation marketing programs aimed at expanding sales pipeline and revenue. The role involves executing marketing strategies, managing budgets, and ensuring effective lead flow management.
Responsibilities
- Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization
- Provides onsite execution support for marketing programs
- Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
- Creates and manages program budget, measures ROI through metrics analysis and reporting
Skills
- Proven track record executing multi-faceted event programs
- Excellent interpersonal skills
- Understands principles of Sales business/revenue/pipeline management
- Customer First Mindset
- 5-7 years as an Outstanding performer in an IT/ITES organization handling Field, product and or Digital Brand Marketing
- Capable of rapid learning, ability to stretch and take on complex assignments of significantly larger scope
- Exhibit passion, energy and ambition
- Demonstrate self confidence influencing key stakeholders to get the job done
- Comprehensive understanding of Modern Marketing technologies and methodologies including Marketing Automation (preferably Eloqua)
- Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling
- Microsite & landing page design concepts and technologies
- Audience segmentation analysis and tools
- Excellent written and oral communication and presentation skills
- Ability to operate independently with minimal supervision
Company Overview