Note: The job is a remote job and is open to candidates in USA. OnPay is a fast-growing software company offering a cloud-based payroll, HR, and benefits solution for small to midsize businesses. The Field Marketing Manager will build and execute measurable field marketing programs across events, conferences, partner activations, and client experiences, connecting in-person engagement to brand awareness, demand, pipeline, and revenue. The role also owns event operations, budgets, vendors, lead management, measurement, and optimization.
Responsibilities
- Field marketing strategy: Help build OnPay’s quarterly and annual field marketing plan across conferences, trade shows, industry and vertical events, partner activations, roadshows, client and prospect experiences, and OnPay-hosted programs. Evaluate opportunities based on target audience, business priorities, expected impact, historical performance, and investment required
- Pipeline and revenue impact: Own field marketing performance against defined business goals, including qualified lead generation, meetings, opportunities, pipeline sourced and influenced, opportunity progression, partner engagement, enrollments or revenue where applicable, and overall program ROI
- Integrated event campaigns: Partner with Growth, Lifecycle, Sales, Partnerships, Product Marketing, and RevOps to build coordinated pre-, during-, and post-event plans across email, social, sales outreach, landing pages, appointment setting, lead capture, nurture, and follow-up
- Event ownership: Plan and run OnPay’s live presence end to end. This includes conferences, trade shows, speaking engagements, partner events, prospect and client gatherings, field activations, regional programs, and other in-person experiences
- Sales and Partnerships alignment: Work closely with Sales and Partnerships to identify priority audiences, prospects, partners, verticals, and meetings for each program. Ensure events support broader pipeline, relationship, and growth goals rather than operating as standalone activities
- Measurement and optimization: Establish KPIs before major programs and maintain a consistent field marketing scorecard. Track performance across metrics such as registrations, attendance, target-audience participation, meetings generated, qualified leads, lead-to-opportunity conversion, pipeline sourced and influenced, cost per qualified outcome, follow-up completion, and ROI
- Performance analysis: Run post-event retrospectives, identify patterns and learnings, and recommend where OnPay should increase, reduce, change, or stop investment based on results
- Technology and automation: Use HubSpot, event technology, project management tools, data, and AI to improve audience targeting, event operations, attendee research, personalization, lead capture, reporting, and follow-up. Continuously identify opportunities to make field marketing faster, smarter, and more scalable
- Lead management: Partner with RevOps, Sales, and Lifecycle to ensure event leads are captured accurately, segmented appropriately, routed quickly, followed up within agreed timelines, and measured through downstream funnel outcomes
- On-site execution: Travel to events and manage live operations including booth setup, staffing, vendor coordination, speaking requirements, meeting schedules, hospitality, and attendee experience. You anticipate problems early and resolve issues before they disrupt the program
- Brand experience: Bring OnPay to life in person. Ensure booths, signage, collateral, swag, presentation materials, hospitality, and other touchpoints consistently reflect the OnPay brand and product story
- Vendor and venue management: Manage event organizers, venues, printers, shipping partners, booth builders, swag vendors, production partners, and other external resources required to execute successful programs
- Budget ownership: Build and manage event budgets, track spend and forecasts, negotiate with vendors, route invoices, and ensure field marketing investment remains aligned with expected and actual business impact
- Logistics and operations: Own registrations, booth specifications, travel coordination, shipping, inventory, meeting spaces, sponsorship deliverables, deadlines, attendee experience, and run-of-show planning
- Scalable playbooks: Build repeatable processes for event evaluation, planning, staffing, inventory, lead capture, follow-up, reporting, and post-event retrospectives so OnPay can expand its field presence without increasing operational complexity at the same rate
- Speaking support: Manage submission deadlines, session requirements, presentation preparation, speaker logistics, and on-site needs so OnPay speakers can focus on delivering the message and engaging the audience
- Hospitality and relationship building: Plan and execute dinners, roundtables, happy hours, small-group gatherings, client events, and other experiences designed to deepen relationships with prospects, clients, partners, and industry influencers
- Voice of the field: Capture customer, prospect, partner, competitor, and market insights from events and share those learnings with Growth Marketing, Product Marketing, Sales, Partnerships, and other stakeholders
Skills
- This role requires approximately 20% travel
- * **Growth-minded:** You understand that field marketing exists to create business impact, not simply execute events. You naturally connect programs to audience quality, pipeline, revenue, relationships, and ROI
- * **Analytical:** You are comfortable defining KPIs, reviewing performance data, identifying patterns, and using results to make better investment decisions
- * **Organized:** You can manage multiple programs, deadlines, vendors, budgets, deliverables, and moving parts without losing sight of the bigger objective
- * **Strategic and hands-on**: You can evaluate whether an event is worth attending and then personally make sure the booth shipment gets there on time
- * **Strong follow-through**: You take ownership from kickoff through post-event reporting and get projects across the finish line without requiring constant reminders
- * **Technology-forward:** You are comfortable using CRM, marketing automation, event platforms, project management tools, analytics, and AI to improve both efficiency and effectiveness
- * **Calm under pressure:** Events come with last-minute changes, missing boxes, delayed flights, vendor issues, and unexpected requests. You stay steady, resourceful, and focused on solving the problem
- * **Brand-aware:** You care about how things look, feel, and connect. You can spot when an experience does not feel aligned and know how to improve it
- * **Clear communicator**: You keep internal teams, vendors, partners, and leadership aligned with the right information at the right time
- * **Collaborative**: You are comfortable working across Growth Marketing, Sales, Partnerships, Product Marketing, RevOps, and leadership
- * **Commercially minded:** You understand that budget is an investment and are comfortable making recommendations about where to spend more, where to spend less, and what is not worth repeating
- * **Hospitable**: You know how to create experiences where clients, prospects, partners, speakers, and teammates feel welcomed, prepared, and taken care of
- * **Detail-oriented**: You notice the small things that shape the overall experience, from booth placement and signage to lead lists, meeting schedules, inventory, and post-event follow-up
- * **Proactive**: You anticipate what could go wrong, build backup plans, and address issues before they become larger problems
- * **Travel-ready:** You are willing and able to travel regularly for conferences, events, partner programs, and other in-person marketing work
- * 3 to 6 years of experience in field marketing, demand generation, event marketing, integrated marketing, experiential marketing, or a related role
- * Demonstrated experience using field programs to generate measurable demand, pipeline, partner engagement, customer growth, or revenue, not simply event attendance
- * Experience defining program KPIs, analyzing performance, and using results to optimize future programs and spend
- * Experience partnering closely with Sales and/or Partnerships on audience selection, outreach, meeting generation, lead follow-up, and pipeline goals
- * Working knowledge of CRM and marketing automation platforms such as HubSpot or Salesforce
- * Experience using event technology, project management platforms, and reporting tools
- * Comfort using AI and emerging technologies to improve research, targeting, personalization, content development, operational efficiency, reporting, and follow-up
- * Experience managing vendors, venues, sponsorships, budgets, travel, logistics, and multiple concurrent programs
- * Strong written and verbal communication skills, including the ability to communicate program results and recommendations to senior stakeholders
- * Experience in B2B SaaS, fintech, payroll, HR, benefits, accounting, or small business software is strongly preferred
- * **Remote flexibility:** Work from anywhere in the U.S., or join our collaborative HQ team in Atlanta's Ponce City Market if you reside in the Atlanta metro area
Benefits
- Remote flexibility: Work from anywhere in the U.S., or join our collaborative HQ team in Atlanta’s Ponce City Market if you reside in the Atlanta metro area.
- 4 weeks PTO + paid holidays
- Medical/Dental/Vision
- Short- & Long-Term Disability
- Life Insurance
- Fertility Benefits
- Parental Leave
- A 401(k) with company match
- Base salary + bonus + stock options = real upside for high performers
- A genuine commitment to helping employees grow their careers
Company Overview