Note: The job is a remote job and is open to candidates in USA. REAL is building an AI Execution Platform that helps real estate organizations turn fragmented data into connected intelligence and automated action. The Enterprise Sales Development Representative will identify target accounts, conduct personalized multi-channel outbound outreach, qualify prospects, maintain lead and CRM data, and collaborate with Sales and Marketing to build pipeline and drive revenue growth.
Responsibilities
- Identify and prioritize target accounts based on our Ideal Customer Profile (ICP)
- Run multi-channel outbound outreach (email, phone, LinkedIn) to generate qualified meetings
- Personalize messaging based on each prospect’s needs and challenges
- Maintain clean, accurate CRM records and track all outreach activity
- Manage and improve the lead database - enrich, clean, segment, and optimize
- Evaluate lead quality using engagement data and adapt outreach strategies accordingly
- Collaborate closely with Sales and Marketing to refine messaging and share insights
- Take full ownership of pipeline quality and contribute directly to revenue growth
- Stay up-to-date on product updates, market trends, and modern sales tools
- Prospect new accounts using tools like LinkedIn Sales Navigator, ZoomInfo and more
- Send a high volume of personalized emails, calls, and social messages
- Conduct qualification calls with potential buyers
- Work hand-in-hand with Account Managers for smooth meeting handoffs
- Review weekly performance and suggest new experiments or improvements
Skills
- Bachelor's degree in Business Administration, Entrepreneurship, Marketing, Communications, or a related field is required
- 2–5 years of experience as an SDR, BDR, or in a similar outbound sales role (preferably B2B)
- Significant experience working in a fast-paced startup environment, demonstrating adaptability, ownership, and the ability to thrive amid rapid change
- Demonstrated success generating qualified meetings and initiating outbound conversations
- Excellent verbal and written communication skills in English, with strong email writing and phone presence
- Comfortable with structured outreach cadences and objection handling
- Detail-oriented with excellent organizational and CRM management skills
- Self-motivated, persistent, and results-driven
- Familiarity with modern sales tech stacks (HubSpot, Salesforce, Apollo, Salesloft, or Outreach.io)
- Experience testing and optimizing outreach sequences
- Knowledge of qualification frameworks (BANT, CHAMP, MEDDIC-lite)
- Understanding of account-based sales or marketing (ABM)
- Experience collaborating with marketing or product teams
- Desire to grow into an Account Executive, Account Manager, or Team Lead role
Company Overview