Note: The job is a remote job and is open to candidates in USA. BCforward is recruiting an Email Marketing Manager for a role supporting marketing in the Department of Cardiovascular Medicine. The role develops and executes email marketing strategies, manages campaigns and marketing automation, and measures and optimizes campaign performance.
Responsibilities
- The Senior Marketing Specialist will partner with the Program Manager Digital Marketing team Physicians and Marketing to build marketing plans and will take an active leadership role to understand business objectives and build marketing strategies and plans to support those objectives
- Will include the strategic evaluation and execution of marketing activities which may include advertising collateral development digital marketing content and creation/assessment
- The individual will drive implement monitor and measure results of marketing activities to advance client’s mission strategic plan and business objectives
- The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships
- Manages complex and cross-functional projects through entire project life cycle from project concept through launch to achieve objectives and measures results
- Serves as a role model for others. Proactively seeks opportunities to build and improve positive relationships with colleague’s leaders and experts
- Evaluates analyzes and develops marketing strategies based on target audiences market research and business plans and continually assesses consumer, and business needs to ensure marketing plan alignment
- Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs
- Conveys confidence, clarity and transparency in communications with stakeholders and leaders and will represent marketing on key institutional committees
- Proactively contributes to business planning, marketing planning and strategy development
- Demonstrate leadership to others including contractors and third parties to deliver flawless execution. May have budget oversight accountability and reporting
- Email marketing strategy and execution: Develop and execute integrated email marketing strategies that support awareness, lead generation, conversion, engagement, and retention, including customer journeys and nurture programs across the marketing funnel
- Marketo, CRM, and marketing automation: Demonstrated hands-on expertise with Adobe Marketo and CRM systems, including campaign development, segmentation, personalization, automated workflows, lead scoring, lifecycle programs, contact management, and data quality
- Content, personalization, and technical execution: Create compelling, persona-based email experiences using strong copywriting, audience insights, dynamic content, and personalization; proficiency with HTML/CSS, responsive email design, templates, accessibility, rendering, and cross-client QA. Experience using AI to support content development is a plus
- Measurement, testing, and optimization: Analyze campaign performance across engagement, conversion, funnel, retention, pipeline/revenue, and other business outcomes; develop A/B and multivariate tests and translate results into ongoing campaign and audience optimization
- Deliverability, compliance, and campaign management: Apply best practices for deliverability, sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, consent/preferences, privacy and email regulations (CAN-SPAM, GDPR, CCPA/CPRA), while effectively managing multiple campaigns, timelines, stakeholders, and deliverables
Skills
- Business acumen including proven expertise in creating marketing strategies based on business objectives
- Requires strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills
- Proven execution ability including digital marketing experience
- Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork
- Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product
- Must possess high personal motivation supporting a strong work ethic flexibility and creativity
- Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality
- Must be able to work independently and collaboratively to prioritize and drive forward multiple projects
- Must require experience working with target audiences market research and competitive landscape evaluation
- Will require experience with understanding data surfacing trends and working with digital and advertising channels
- Demonstrated hands-on expertise with Adobe Marketo and CRM systems, including campaign development, segmentation, personalization, automated workflows, lead scoring, lifecycle programs, contact management, and data quality
- Create compelling, persona-based email experiences using strong copywriting, audience insights, dynamic content, and personalization; proficiency with HTML/CSS, responsive email design, templates, accessibility, rendering, and cross-client QA
- Analyze campaign performance across engagement, conversion, funnel, retention, pipeline/revenue, and other business outcomes; develop A/B and multivariate tests and translate results into ongoing campaign and audience optimization
- Apply best practices for deliverability, sender reputation, authentication (SPF/DKIM/DMARC), list hygiene, consent/preferences, privacy and email regulations (CAN-SPAM, GDPR, CCPA/CPRA), while effectively managing multiple campaigns, timelines, stakeholders, and deliverables
- A bachelor's degree in a related field which may include liberal arts business marketing healthcare or similar field plus 5 years professional experience in marketing or a related field
- Master's degree in a related field (MBA preferred) with 3 years professional experience in marketing or a related field. Strong academic performance required
- All applicants applying for positions in the United States must be legally authorized to work in the United States
- It is preferred if experience includes work with a major brand
- Experience using AI to support content development is a plus
- MBA preferred
Benefits
- Major medical
- HSA
- Dental
- Vision
- Employer-provided group life
- Voluntary life insurance
- Short-term disability
- Long-term disability
- 401k
Company Overview