Note: The job is a remote job and is open to candidates in USA. QAD Redzone, the Connected Workforce business unit within QAD, provides software and coaching that help manufacturers improve productivity and employee engagement. The Email Marketing Manager will own the email channel, developing strategy, automation, segmentation, campaigns, nurtures, testing, compliance, and reporting to support the buyer’s journey and pipeline growth.
Responsibilities
- **Email Campaign Strategy:** Plan and execute email workflows, newsletters, and drip campaigns built for long B2B sales cycles. You run the calendar — from concept through send and results
- **List Segmentation & Nurture:** Build and maintain segments by industry, persona, purchase history, and where someone is in the funnel. Different messages for engineers, procurement teams, and distributors - not one blast to everyone
- **Content, Design & Testing:** Write copy that makes technical products and updates actually readable. Work with designers on layout and templates. Run A/B tests regularly and use what you learn
- **Analytics & Compliance:** Report on open rates, click rates, and pipeline impact. Know the CAN-SPAM and GDPR rules and keep the list clean and compliant
- **AI & Event Support:** Use AI tools where they actually help - personalization, drafting copy, segmentation, reporting. Own the email side of our major tradeshows (Pack Expo, Champions of Manufacturing) and make sure event leads don't go cold
Skills
- 5+ years in B2B email marketing or demand gen
- You've actually built campaigns, not just managed vendors who built them. Segmentation, nurture flows, and list management should all feel familiar
- Hands-on experience with Marketo, HubSpot, or a comparable platform
- Knowledge of Salesforce and intent data (6Sense/Demandbase)
- Clear understanding of how AI can be applied to marketing workflows — personalization, content generation, and analytics
- Self-starter who builds as much as they manage in a lean environment
- This position is Full-Time, Exempt, Remote-based in the United States, and requires up to 10% travel. Visa Sponsorship is not available
- Experience in manufacturing, industrial tech, or any sector with a long, complicated sales cycle is a plus
Benefits
- This position may be eligible for additional performance incentives
- Medical, dental and vision coverage
- A 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Paid-time off
- Parental leave
- Flexible spending accounts
- Employee assistance program
Company Overview