Note: The job is a remote job and is open to candidates in USA. ParenTeach Institute is a nonprofit organization dedicated to strengthening individuals, families, and communities through evidence-based, healing-centered caregiving and relationship education. The EdTech & Curriculum Sales Representative will expand implementation of the C.A.R.E. curriculum in school districts nationwide by building sales pipelines, presenting the curriculum to decision-makers, identifying funding pathways, and guiding opportunities through sales, implementation, renewal, and expansion.
Responsibilities
- Develop and maintain relationships with school district leaders, educational service agencies, associations, and other K–12 decision-makers
- Conduct targeted outreach through phone, email, virtual meetings, in-person visits, referrals, conferences, and professional networks
- Schedule and lead discovery meetings, presentations, demonstrations, and follow-up conversations with qualified decision-makers
- Present the educational value, research, implementation model, and evidence supporting the C.A.R.E. curriculum
- Help districts identify appropriate budget and funding pathways for supplemental curriculum, including district operating budgets, Career and Technical Education (CTE), Family and Consumer Sciences (FCS), health education, grants, and pilot funding. The representative will be expected to have a working familiarity with common education funding sources and identify potential funding opportunities; ParenTeach Institute will provide program-specific guidance and resources as needed
- Build, qualify, and manage a disciplined sales pipeline from prospecting through close, implementation, renewal, and expansion , working toward established outreach and sales benchmarks
- Prepare accurate proposals and pricing using ParenTeach Institute’s approved district rate card and sales materials
- Represent ParenTeach Institute at conferences, association meetings, educational events, and district presentations , with an expectation of attending several relevant events each year as part of the organization's business development strategy
- Collaborate closely with outreach, education, research, and implementation teams to ensure successful onboarding, strong customer experience, and opportunities for renewal and continued growth
- Maintain accurate and timely activity, opportunity, forecast, and relationship records in HubSpot, ParenTeach Institute’s CRM , including tracking outreach, leads, sales opportunities, presentations, follow-ups, contracts, and renewals
- Complete C.A.R.E. curriculum and sales training
- Develop a strong understanding of the C.A.R.E. program, evidence base, implementation model, pricing, and sales materials
- Become proficient in HubSpot and ParenTeach Institute's CRM processes
- Learn the K–12 decision-making and purchasing landscape
- Develop an initial target list of districts, educational organizations, and prospects
- Begin building relationships with internal team members and external partners
- Begin consistent targeted outreach to qualified school and district prospects
- Conduct discovery calls and introductory presentations
- Begin building and qualifying an active sales pipeline in HubSpot
- Identify potential funding pathways for prospective districts
- Attend relevant networking or educational events as appropriate
- Establish a consistent follow-up and sales process
- Advance qualified prospects toward pilots, contracts, and implementation
- Continue expanding the qualified sales pipeline
- Conduct presentations and demonstrations with district decision-makers
- Establish a measurable outreach and sales rhythm
- Identify opportunities for renewals, expansion, and referrals
- Review progress against established sales and pipeline benchmarks with leadership
Skills
- 2+ years of demonstrated experience in education sales, ed-tech sales, curriculum sales, educational consulting, or K–12 business development, with a track record of building relationships and advancing prospective customers through a sales process
- Demonstrated understanding of how school districts evaluate, fund, purchase, and implement supplemental curriculum
- Experience building relationships with district-level decision-makers and navigating multi-stakeholder sales processes
- Excellent presentation, written communication, listening, negotiation, and relationship-building skills
- Ability to translate research, program outcomes, and curriculum features into a clear value proposition for educators and administrators
- Experience using a CRM to manage outreach, sales opportunities, follow-ups, and customer relationships; experience with HubSpot is preferred
- Willingness to travel approximately 10–15% of the time for district meetings, conferences, presentations, and partner events
- Commitment to ParenTeach Institute's mission and enthusiasm for expanding access to caregiving and relationship education
- Familiarity with education funding sources, including district budgets, Career and Technical Education (CTE), Family and Consumer Sciences (FCS), health education, grants, and pilot funding, is preferred
Benefits
- Uncapped commission
- Remote-work flexibility
- Approved business travel reimbursement and dedicated travel budget for conferences, district meetings, and partner events
- ParenTeach Institute will provide program-specific guidance and resources as needed
- Complete C.A.R.E. curriculum and sales training
- Become proficient in HubSpot and ParenTeach Institute's CRM processes
Company Overview