Note: The job is a remote job and is open to candidates in USA. Trulieve is a cannabis company focused on providing patients with trusted products and relief. The Ecommerce & Mobile App Content Specialist manages and optimizes content across mobile app and website workflows, including publishing, QA testing, release coordination, and UX improvements. The role partners with digital marketing, ecommerce, product, UX, and creative teams to improve customer experience and ecommerce performance.
Responsibilities
- Manage and update content across the mobile app and supporting website workflows using the app CMS and Adobe Experience Manager (AEM)
- Author, review, publish, and QA app content including product information, imagery, banners, promotions, announcements, and business updates
- Coordinate and execute day‑to‑day mobile app content changes to support marketing initiatives, ecommerce priorities, and operational updates
- Perform QA testing on app pages, content updates, releases, and new features to identify bugs, formatting issues, broken links, and content errors
- Partner closely with digital marketing, ecommerce, product, UX, and creative teams to support feature rollouts, enhancements, and promotional campaigns
- Apply mobile‑first UX best practices to content structure, layout, and presentation to improve usability and customer experience
- Monitor in‑app user behavior, engagement, and performance metrics to identify content and UX optimization opportunities
- Collaborate with creative and design teams to ensure assets are properly sized, optimized, and implemented for mobile app placement
- Support app enhancements, feature migrations, and new content rollout processes from a content readiness and QA perspective
- Ensure all content meets brand standards, accessibility guidelines, and app store requirements
- Provide day‑to‑day coordination and guidance for mobile app content updates, including working with AEM content authors as needed
- Maintain documentation for app content workflows, publishing standards, and QA processes
Skills
- Bachelor's degree, relevant certifications, or equivalent practical experience in Digital Marketing, Ecommerce, Mobile UX, Web/App Content, or a related field
- 1–3 years of experience managing content for mobile apps, ecommerce platforms, or mobile‑first digital experiences
- Hands‑on experience authoring and publishing content using Adobe Experience Manager (AEM) or a similar enterprise CMS
- Experience supporting app content updates, QA testing, and release coordination in a fast‑paced environment
- Strong attention to detail with proven ability to identify content, formatting, and UX issues before release
- Solid understanding of mobile‑first UX principles, accessibility standards, and content best practices
- Familiarity with mobile app analytics tools
- Working knowledge of basic HTML and SEO considerations for mobile and app environments
- Strong written and verbal communication skills, including proofreading and content review
- Highly organized with the ability to manage multiple priorities and deadlines independently
- Comfortable collaborating cross‑functionally while owning execution of assigned work
Benefits
- A comprehensive benefits package including paid time off
Company Overview