Note: The job is a remote job and is open to candidates in USA. Sail Away Media is a TikTok-first performance marketing agency that helps brands grow through e-commerce, paid and organic social, and creator and affiliate marketing. The Ecommerce Account Strategist owns client strategy and relationships, coordinates execution across teams, and drives and reports on client performance across TikTok Shop, creator, and advertising channels.
Responsibilities
- Develop holistic e-commerce growth strategies and work with various departments across paid, organic, creator and affiliate channels
- Own the end-to-end strategy for your portfolio of clients, from TikTok Shop growth strategy to product selection to campaign planning
- Develop growth plans and align them with GMV, contribution margin, and brand goals
- Lead client calls and quarterly reviews; communicate results with clarity and confidence
- Connect marketing activity to broader business objectives including revenue, profitability, customer acquisition, retention and LTV
- Analyze business and marketing performance to identify opportunities (creator programs, promotions, partnerships), challenges and areas for growth
- Build strategic roadmaps, testing plans and channel recommendations
- Serve as the main point of contact for assigned client accounts
- Keep clients informed, never surprised, recap meetings, flag risks, and document decisions
- Translate client feedback into clear actions and manage expectations with honesty and professionalism
- Protect client trust through confidentiality and consistent follow-through
- Manage day-to-day workflow by collaborating across various departments such as creator, creative, and media buying teams
- Set clear expectations and priorities; monitor project timelines and reporting
- Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly
- Escalate structural or recurring issues to leadership when patterns emerge
- Contribute ideas for process and system improvements to leadership
- Own performance results across TikTok Shop, creator, and ad metrics
- Deliver actionable insights: what worked, what didn't, and what's next
- Review GMV, contribution margin, and conversion data with the media buying and creator teams
- Present clean, digestible reports that tell the story behind the numbers
Skills
- 5+ years of experience managing paid social or e-commerce accounts in an agency setting (not just in-house/brand-side)
- Direct, hands-on experience with TikTok Shop (not just TikTok Ads or general social media management)
- Direct, hands-on experience with Meta Ads (Facebook/Instagram) and campaign management experience
- Demonstrated ownership of client-facing communication: leading calls, delivering reports, and managing expectations without hand-holding
- Working knowledge of GMV, contribution margin, and ROAS, and how to translate those numbers into a client-facing narrative
- Experience managing multiple client accounts simultaneously
- Proven ability to manage creator or influencer relationships and evaluate content performance (Spark ads, UGC, or affiliate content)
- Strong written communication skills, this role produces recaps, reports, and client documentation regularly
- Comfortable working cross-functionally with creative, media buying, and operations teams rather than in a silo
- Based in US or Canada
- Background in a boutique or fast-moving agency (versus large, process-heavy agencies)
- Prior quota, KPI, or performance-review accountability in a similar role
- Familiarity with e-commerce verticals like wellness, supplements, or beauty, matching Sail Away's core client base
Benefits
- Remote in Canada or the United States
Company Overview