Note: The job is a remote job and is open to candidates in USA. Avocado Green Brands is a sustainable brand focused on healthy living, environmental awareness, and social responsibility. The company is seeking a Director of Programmatic & Emerging Media to own and build its programmatic, audio, and emerging media portfolio, including strategy, vendor management, media buying, measurement, optimization, and reporting.
Responsibilities
- Build and manage programs across the full audio ecosystem — host-reads, podcasts, streaming audio, and satellite or traditional radio while leading vendor relationships directly
- Consolidate a fragmented vendor set into a program you can actually optimize, and bring more of the buying in-house over time
- Drive testing and optimization across placements, and own performance reporting for the channel
- Develop and execute data-driven campaign strategies across programmatic display, self-serve CTV, and OTT
- Manage DSP relationships and optimize toward brand and acquisition KPIs
- Create and formalize an RFP process, identify gaps and opportunities to improve program efficiency over time
- Own targeting strategy, audience segmentation, and creative trafficking across platforms
- Build the attribution and measurement framework that connects this investment to business outcomes, working with our analytics function where deeper modeling is needed
- Identify, test, and scale new channels — retail media, emerging and streaming platforms, and other long-tail opportunities
- Run a disciplined testing cadence with clear success criteria, and make honest calls about where to pivot
- Own out-of-home and digital out-of-home planning and buying, evaluating formats and placements within the broader media mix
- Lead all vendor relationships, RFP processes, and media negotiations across your portfolio
- Assess partner value including fee structures, pilot terms, and renewal decisions, and make recommendations on where we should buy directly versus through a partner
- Own spend pacing, budget reconciliation, and channel-level cost accuracy, working with our finance partners on monthly close
- Own performance dashboards and weekly reporting across all vendors in your portfolio
- Ensure your channels are tracked accurately in Northbeam, our attribution platform, and take responsibility for the integrity of your own channel data
- Surface insights and channel recommendations directly to the VP on a regular cadence
- Communicate: This role frequently communicates with team members, vendors, and cross-functional partners to provide updates on the status of a task
- Travel: Occasional travel for team meetings, vendor meetings, industry events, and offsites. Travel can be done by train, airplane, or car
Skills
- 5-8 years of experience in programmatic, media buying, or performance marketing
- Agency and in-house experience are both valued
- Deep, hands-on expertise in audio and programmatic display
- Real fluency with DSPs, PMPs, and DMPs, and a strong understanding of data-driven targeting and audience strategy
- A proven track record managing media budgets and vendor relationships independently
- Direct experience with podcast advertising, streaming audio, or radio media buying
- Strong analytical instincts. You are comfortable building a measurement framework, not just reading a report someone else built
- Familiarity with attribution platforms such as Northbeam or equivalent MTA tools
- Comfortable operating as a senior individual contributor — resourceful, self-directed, and highly organized
- Excellent written communication and the ability to present clear, evidence-based recommendations to senior leadership
- Regular and predictable attendance
- Communicate: This role frequently communicates with team members, vendors, and cross-functional partners to provide updates on the status of a task
- Travel: Occasional travel for team meetings, vendor meetings, industry events, and offsites. Travel can be done by train, airplane, or car
- Experience with self-serve CTV, OTT, and OOH is strongly preferred
- DTC or e-commerce brand experience is strongly preferred
- Passionate about our brand's values of healthy living, environmental awareness, and social responsibility; previous experience working for a brand with similar values is a plus!
- Candidates based in the Fullerton, CA area or the New York metro area
Benefits
- Medical (HMO, PPO, HSA), Dental, Vision
- 100% Employer Paid Life Insurance
- 401(k) with employer match
- PTO
- Volunteer days
- Employee product discount
- Annual Bonus Plan
- Training and Tools to be successful, along with a strong partnership from your peers and leaders
- Wellness Program
- Referral Bonus
- Opportunity to grow
- This role is hybrid out of our Fullerton, CA office or fully remote within the United States.
Company Overview